2024 Speakers — Stay Tuned For More To Be Released!


Dean Devore

Founder & General Manager, Parts Academy

Measuring Inventory Breadth

Dean Devore was raised in a family dealership and understands the pressure of owning a dealership. He left the dealership to join one of their suppliers and ended up spending 30-years leading Parts Divisions in 5 global companies, working in 14 different industries, with 26 leading brands. During this time, Dean had the opportunity to work with over 5,600 independent dealers who stocked parts and serviced equipment. During his corporate journey, Dean noticed the lack of OEM focus on the professional development of Parts Employees at their authorized dealers. In 2015, he left corporate America and founded Parts Academy to train and certify Parts Professionals working for equipment dealers.

In this session, Dean will discuss how to measure breadth and why you should. Spoiler alert: Inventory breadth is a leading indicator of your parts fill rate.



Federico Lamas

Vice President, Virginia Tractor

Turning Your Web Traffic into Sales

As a new generation of consumers enters the market, dealers are facing a new dilemma: how to connect with virtual customers wanting to shop completely online. Federico Lamas, vice president at 6-store John Deere dealer Virginia Tractor, will share some of his insights into handling this new segment of customers, connecting with online inquiries for rural lifestyle equipment, getting virtual customers in the door and directing this web traffic to your sales team.



Pat Albero

Senior Partner
Performance Brokerage Services

Dan Argiro

Senior Partner
Performance Brokerage Services

The Art of Valuing (& Selling) Your Dealership in Uncertain Times

Selling a dealership is a complicated and intricate transaction that involves both art and science. On the one hand, there are specific financial and operational metrics that must be considered in order to determine the value of the dealership and how to maximize that value. On the other hand, there are more subjective factors that must be taken into account as well.

For example, deal structure, the key negotiated terms, and the impact on the after-tax walkaway proceeds. Perhaps most importantly the dealership sale is only a success if the dealer is ultimately satisfied with the outcome. Performance Brokerage Systems will share their insights and practical tips on how to prepare your dealership for sale, maximize its value and streamline the selling process.



Ben Thorpe

Associate Editor, Rural Lifestyle Dealer

Rural Lifestyle Dealer Dealer Business Trends & Outlook Review

Rural Lifestyle Dealer Associate Editor Ben Thorpe will take an in-depth look at the results of the latest Dealer Business Trends & Outlook report, including how dealers fared in 2023 and what their expectations are for 2024.

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