Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Using ChatGPT in Dealership Sales Training

Powersports dealer industry veteran and dealership consultant Mark Sheffield shows the benefits of utilizing artificial intelligence in responding to customer concerns.

Eight-Year-Old TikTok Sensation Tours John Deere Toy Factory

An 8-year-old farm enthusiast and TikTok sensation was recently invited to learn all about how battery-operated John Deere toy tractors are manufactured. Read more in this article from WANE 15 News.

Just a Jackson Thing Peg Perego plant tour

AI-Generated Tractor Coffee Makers

Alright, so maybe the AI thinks skid steers and excavators are "tractors" sometimes. But it's impressive how fast this technology is developing. In fact, it was clever enough to pick out the Bobcat brand name at the end but fell short of perfection and called it a "Kobcat."

Dealer Donates to Wounded Veteran Charity

Through a partnership with Chattanooga Tractor and Equipment, Honoring the Sacrifice Foundation has gifted two brand-new New Holland track loaders to veterans in Ohio and Montana. Read more in this article from Chattanoogan.com.

Veterans receive New Holland track loaders

Photo by: Honoring the Sacrifice Foundation

Analysts Comment on CNHI CEO's Departure

Our sister publication Ag Equipment Intelligence recently looked at some analyst commentary on Scott Wine's departure from CNH Industrial, which one analyst described as "a head coach stepping down mid-season."

On the Record Analysts Comment on CNHI CEO's Departure

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