Best Practices

Strategies from successful dealers to improve management and operations.

ARTICLES

Sherwood Tractor: Knowing Retail

Bart Sherwood of Sherwood Tractor, Rosebud, Ark., shares how he uses his retail knowledge to expand the dealership, leading to Sherwood Tractor posting $8.3 million in sales and earning more than 10% return on assets in 2017. Sherwood Tractor is the 2018 Dealership of the Year in the multi-store category.
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[Video] Hiring a Marketing Specialist

Lee Parish of Parish Tractor, Poplarville, Miss., comments about the benefits of hiring a marketing specialist to lead the dealership’s digital marketing campaigns.
Rural Lifestyle Dealer talked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.
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[Video] Working with an Outside Marketing Firm

Jim Mielke of Caroline, Equipment, Marion, Wis., shares how the dealership’s marketing committee works with an outside firm for digital marketing support.
Rural Lifestyle Dealer talked with Jim Mielke of Caroline Implement, Marion, Wis., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Mielke shares how the dealership’s marketing committee works with an outside firm for digital marketing support. He also talks about the benefit of networking with other dealers at the Summit.
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IMAGE GALLERIES

Dealer How-To: Winter Storage, eBay Store

Proven Power is now in its 20th year of offering winter storage and has been selling miscellaneous parts on eBay for several years. Learn their processes for successfully bringing in additional revenue.

EVENTS

EDA and ARI Network Services Announce Final Digital Marketing Webinar for 2018

8/30/18
Contact: Alex Hoffman
During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

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