Rural Lifestyle Market

Data, trends, new programs and customer profiles to help you better target the rural lifestyle segment.


What Rural Lifestylers Want From you

Landscaping for Whitetails

Michigan hunter grows his deer management business by adding new equipment and developing promotional partnerships with his dealer.
Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.
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Rural Equipment Intelligence

Small Farms Remain Prime Market for Rural Lifestyle Dealers

For dealers who specialize in smaller equipment, the professional farmer who is categorized as “small” should also represent a fertile area for customer prospecting — because it’s huge. And often these farmers want to deal with someone they consider “local” and who they can get to know.
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What's Trending: Top Stories on for March 2018

The top viewed item this past month was the latest RLD webinar, available to watch as a replay, in which Bob Clements of Bob Clements International shared how to successfully negotiate and close the sale. Other top items included a "Fix My Problem" item regarding an owner who lacks the skills to move a dealership forward and dealer outlook based on compact tractor brand.
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