Rural Lifestyle Market

Data, trends, new programs and customer profiles to help you better target the rural lifestyle segment.

ARTICLES

The UTV Buying Experience: Which Dealerships Do It Better & Why

BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third in the 2018 Pied Piper UTV Prospect Satisfaction Index.
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth.
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OPEI and NALP to Host Webinar on Backpack Blower Bans

Learn how to work with your community and protect access to this vital equipment.
Evan Dackow, owner of Jolly Green Tree on Long Island, N.Y., has been fighting leaf blower bans for years. During this webinar, held Aug. 29 at 1:30 p.m. EDT, he will share his experience with leaf blower bans on Long Island and how he's worked with communities for solutions.
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What Rural Lifestylers Want From You

Rural Neighbors Pool Resources

Missouri large property owners purchase equipment together to get the specialty equipment they want, while splitting the cost.
A simple question across a property line, “Do you like this fence?” has led to an equipment purchasing partnership between large property owners Michael Woolf and Russ and Cynthia DeTrempe of Hartsburg, Mo.
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OPE Manufacturers Continue Upward Trend in Dealer Relations

The segment improved satisfaction ratings in the 2018 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey, increasing steadily since 2014.
Outdoor Power Equipment (OPE) manufacturers are continuing to improve their status with dealers, according to the 2018 Equipment Dealers Assn.’s (EDA) 2018 Dealer-Manufacturer Relations report.
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