Rural Lifestyle Market

Data, trends, new programs and customer profiles to help you better target the rural lifestyle segment.

ARTICLES

Understanding the Key Roles in a Dealership [Webinar]

For even the most seasoned owners and managers, the list and job descriptions for the different positions in a dealership is enough to make heads spin. Join Sara Hey of Bob Clements International as she walks through the different positions for each department and how to determine your next best hire. [To view any of our webinar replays, you must be logged in with a free user account.]
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OPEI Issues Statement on Full Expansion of E15 Sales to Year-Round

Earlier this year, OPEI issued the results of a study that showed Americans are confused when it comes to fueling choices. OPEI's research found that only 1 in 5 Americans say they notice ethanol content at a fuel pump.
Earlier this year, OPEI issued the results of a study that showed Americans are confused when it comes to fueling choices. OPEI's research found that only 1 in 5 Americans say they notice ethanol content at a fuel pump.
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