Rural Lifestyle Market

Data, trends, new programs and customer profiles to help you better target the rural lifestyle segment.


Equipment Rental Revenue Growth Continues to Outpace Economy

In the U.S., equipment and event rental revenue is expected to grow another 4.8% in 2020, 5% in 2021 and 4.8% in 2022.
The latest 5-year forecast from the American Rental Assn. (ARA) calls for equipment and event rental revenues in North America to surpass $61.5 billion in 2019, including $55.8 billion in the United States and $5.7 billion in Canada, up 5.3% compared to 2018.
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Dealer Business Trends & Outlook

2019 Forecast: Market Remains Solid, Signs of Moderation

Dealers say total and aftermarket revenues for rural equipment will be down slightly from last year. However, customer base continues to grow and key categories remain in high demand.
The rural equipment market will bring good revenues again this year, according to Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report. However, dealers are indicating some caution in their forecasts.
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