Rural Lifestyle Market

Data, trends, new programs and customer profiles to help you better target the rural lifestyle segment.

ARTICLES

Tractor Supply Aids Midwest, Southern States in Tornado Relief Efforts

Rural lifestyle retailer donates $100,000 in funds and supplies to relief and recovery efforts

The Tractor Supply Company Foundation has donated $50,000 to the Red Cross Relief Fund to assist residents in the 6 impacted Midwest and Southern states. Additionally, Tractor Supply is supplying $50,000 in gift cards to stores in Kentucky and Tennessee to distribute to local organizations and shelters to purchase supplies.


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5 Questions with Viren Popli of Mahindra

Viren Popli, President and CEO of Mahindra, shares his thoughts on how the Covid-19 pandemic has impacted business, supply chains, human resources, and more.

In this installment of the 5 Questions With... series, we sat down with Viren Popli, President and CEO of Mahindra Ag and Mahindra Automotive North America. Mahindra sells tractors and SxSs at more than 500 dealerships. We got Popli’s thoughts on how the COVID-19 pandemic has impacted business, supply chains, human resources, and more. 


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5 Questions with Jeff Bannister of American Landmaster

Jeff Bannister, president and general manager of American Landmaster, Columbia City, Ind., shares his thoughts on UTV dealerships, business challenges and how the company has evolved over the past 5 years.

We sat down with Jeff Bannister, president and general manager of American Landmaster, Columbia City, Ind. American Landmaster sells UTVs at nearly 200 dealers across the U.S. We got Bannister’s thoughts on what types of dealers do best with selling UTVs, recent business challenges, how American Landmaster has evolved over the past 5 years, and more. The 5 Questions With... series is brought to you by Altoz.


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