Rural Lifestyle Market

Data, trends, new programs and customer profiles to help you better target the rural lifestyle segment.

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RLD 5 Questions With

5 Questions with Doug Vahrenberg

Vahrenberg owns Vahrenberg Implement, Inc., Higginsville, Mo.
We sat down with Doug Vahrenberg, owner of Vahrenberg Implement, a one-store Massey Ferguson and RhinoAG dealer in Higginsville, Mo., and got his thoughts on key factors driving buying habits, what the most innovative equipment advancements have been in the past decade, and more.
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RLD 5 Questions With

5 Questions with Rick Bailes of Bill's Tractor and Equipment

Rick Bailes is co-owner of Bill's Tractor and Equipment in Adkins, Texas
We sat down with Rick Bailes, co- owner of Bill’s Tractor and Equipment, a one-store Mahindra, Hustler, Gravely, Scag and Stihl dealer in Adkins, Texas, (just outside San Antonio) and got his thoughts on key factors driving buying habits, what the most innovative equipment advancements have been in the past decade, and more. The 5 Questions With... series is brought to you by Altoz.
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5 Questions with Vince Zebeau of the Deep Southern Equipment Dealers Association

We sat down with Vince Zebeau, president and CEO of the Deep Southern Equipment Dealers Assn., to get his take on current trends impacting the DSEDA's members, including equipment and labor shortages and his industry forecast for 2022. The 5 Questions With... series is brought to you by Altoz.
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