Niche Markets

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Annie’s Project Appoints 7 New Board Members

The new board will focus on implementing the organization’s strategic plan and expanding its reach nationwide.

Annie’s Project, a national non-profit educational program that empowers women in agriculture, announces the appointment of 7 people to its board of directors, bringing the total number of board members to 11, including Marji Alaniz, Carolyn Banks, secretary of the board, Shannon Dill, Cleophus “Cleo” Franklin, Jr., Barbara Rater, Dr. Dee Singh-Knights and Sam Schwoeppe.

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Woodford Equipment Finds Success in Rural Lifestyle Market

After starting as a Vermeer dealer, Eric Woodford has grown his business to serve a wider range of customers and thrive in changing environments.
2020 was an interesting year for everyone in the world, and the equipment business hasn’t been immune. In Emmetsburg, Iowa, however, Woodford Equipment is marking the year with a something big to celebrate too — its 10th year in business.
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Creating a Trained, Passionate Sales Team

Bill Eddy, manager of Freedom Powersports, Fayetteville, Ark., discusses how the dealership's sales team creates excitement about purchasing. Freedom Powersports is a location of Williams Tractor. Williams Tractor is Rural Lifestyle Dealer’s END Season-to-Season profile for 2017.

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