Niche Markets

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Woodford Equipment Finds Success in Rural Lifestyle Market

After starting as a Vermeer dealer, Eric Woodford has grown his business to serve a wider range of customers and thrive in changing environments.
2020 has been an interesting year for everyone in the world, and the equipment business hasn’t been immune. In Emmetsburg, Iowa, however, Woodford Equipment is marking the year with a something big to celebrate too — its 10th year in business.
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Looking Back with Will Coates, Former Billy Goat President

Billy Goat Celebrates 50 Years

See the decisions, insight and leadership that helped the turf and debris management manufacturer expand its niche products to a global distribution.
Billy Goat Industries is celebrating its 50th anniversary, boasting a portfolio of 11 debris and turf management products (some 90 SKUs) sold in North America and around the world. The company’s success attracted the attention of Briggs & Stratton, which acquired it in 2015.
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Creating a Trained, Passionate Sales Team

Bill Eddy, manager of Freedom Powersports, Fayetteville, Ark., discusses how the dealership's sales team creates excitement about purchasing. Freedom Powersports is a location of Williams Tractor. Williams Tractor is Rural Lifestyle Dealer’s END Season-to-Season profile for 2017.

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