Niche Markets

New equipment opportunities to increase your sales revenues.

ARTICLES

Increase UTV Revenues by Knowing These Facts

Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious.
Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.
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How Dealers Foster Landscaper Loyalty

The landscaping industry has grown and matured, but saving time is still the bottom line for contractors.
Landscaping companies have long been a core customer group of outdoor power equipment dealers. This customer’s urgent need for equipment uptime — and the service and parts that help provide it — align perfectly with a servicing dealer’s value proposition.
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What Rural Lifestylers Want From You

Rural Neighbors Pool Resources

Missouri large property owners purchase equipment together to get the specialty equipment they want, while splitting the cost.
A simple question across a property line, “Do you like this fence?” has led to an equipment purchasing partnership between large property owners Michael Woolf and Russ and Cynthia DeTrempe of Hartsburg, Mo.
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DOCUMENTS AND FILES

Creating a Trained, Passionate Sales Team

Bill Eddy, manager of Freedom Powersports, Fayetteville, Ark., discusses how the dealership's sales team creates excitement about purchasing. Freedom Powersports is a location of Williams Tractor. Williams Tractor is Rural Lifestyle Dealer’s END Season-to-Season profile for 2017.

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