Dealership Marketing

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Ideas, tools and strategies to increase awareness of your dealership and improve its performance.

ARTICLES

Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

By Sara Hey posted on August 30, 2021 | Posted in Best Practices, Dealership Marketing

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?

Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.

By Libby Wawzenek posted on August 30, 2021 | Posted in Dealership Marketing

Dustin Ackart wants dealership owners to think of digital marketing as a funnel.

Is Marketing Worth It When Dealers Can't Get Inventory?

By Sara Hey posted on June 14, 2021 | Posted in Best Practices, Dealership Marketing

Source: Bob Clements International

In this video, Sara Hey shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.

Kubota Selects Goodway Group as its Digital Agency of Record

June 7, 2021 | Posted in Manufacturer News, Dealership Marketing

As the brand’s digital agency of record, Goodway Group will be responsible for digital strategy including: PPC (Search), Display, Social, Geo- fencing, Digital video, Digital audio, Advanced TV, digital extensions of traditional media and other digital media services.

Fastline Rebrands as Fastline Marketing Group

March 8, 2021 | Posted in Manufacturer News, Dealership Marketing

The new name highlights an expanded and evolving suite of digital and marketing tools the company offers to the agricultural community alongside its traditional media properties.

Turning Leads into Sales Requires a Process

Turning a lead into a sale starts with a sales process. The sales process ensures success every time.

July 20, 2020 | Posted in Best Practices, Dealership Marketing

Cleo Franklin of Franklin Strategic Solutions discusses improving the customer lead response time and making sure to track and monitor the sales process.

How to Easily Grow Your Marketing List

By Sara Hey posted on June 29, 2020 | Posted in Best Practices, Dealership Marketing

If you are looking for an easy place to start, that costs you nothing, let’s focus on growing your marketing list by utilizing your own customers.

How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

Boost Sales by Capitalizing on Digital Customers

Fran O’Hagan encourages dealerships to evaluate their sales strategies for digital customers in order to avoid losing out on revenue.

By Libby Wawzenek posted on June 1, 2020 | Posted in Best Practices, Dealership Marketing

According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.

Low Density Retail, High Customer Involvement

By Paige Wittman posted on April 3, 2020 | Posted in Best Practices, Dealership Marketing

Emerging from winter and preparing for the spring and summer seasons is a whole different ballgame this year. You have an advantage in that most of your stores are not high density, but high customer involvement.

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Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 3

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Dealer Marketing Strategies

June 27, 2016

Now is the time to drive more business to YOUR dealership through more effective marketing.

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Bobcat Introduces the Toolcat 5600 Utility Work Machine

Bobcat Product Specialist Jamison Wood goes over the important new features on the company’s freshly updated Toolcat 5600 Utility Work Machine, which will be on dealers’ lots in 2022.

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