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Ideas, tools and strategies to increase awareness of your dealership and improve its performance.

ARTICLES

Lynn Woolf
From the Field

Reducing Friction

By Lynn Marcinkowski Woolf posted on April 23, 2018 | Posted in Dealership Marketing
The topic of the “Amazon Effect” came up during a recent conversation with our dealer advisory board. This refers to the impact the digital marketplace has on the traditional business model regarding consumer expectations and the new competitive landscape, according to a story posted on MillenialMarketing.com.
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Rural Equipment Intelligence

Small Farms Remain Prime Market for Rural Lifestyle Dealers

By Dave Kanicki posted on April 21, 2018 | Posted in Data & Forecasts, Dealership Marketing, Rural Lifestyle Market
For dealers who specialize in smaller equipment, the professional farmer who is categorized as “small” should also represent a fertile area for customer prospecting — because it’s huge. And often these farmers want to deal with someone they consider “local” and who they can get to know.
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From the Field

Commentary: Reducing Friction

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Dealership Marketing
Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
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PAGES

Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 1

Free eGuide — Best Practices of Elite Dealerships Volume 4

Free eGuide — Dealer Marketing Strategies Volume 2

Free eGuide — Best Practices of Elite Dealerships Volume 3

Free eGuide — Dealer Marketing Strategies

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DOCUMENTS AND FILES

Dealer Marketing Strategies

Dealer Marketing Strategies

June 27, 2016
Now is the time to drive more business to YOUR dealership through more effective marketing.

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Videos

Titan Implement's Expanded Offerings

Titan Implement's Expanded Offerings

Rural Lifestyle Dealer columnist Mike Wiles talks with Baily Turner, vice president of Titan Implement, at the 2018 National Farm Machinery Show. Turner highlights the company's expanded product lines and its second facility in Georgia.
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Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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