Dealership Marketing

RSS

Ideas, tools and strategies to increase awareness of your dealership and improve its performance.

ARTICLES

How to Declutter the Customer Experience: Text Messaging

Tim Berman describes what practices to avoid and to consider.

By Emily Schultz posted on August 30, 2022 | Posted in Best Practices, Dealership Marketing

Technology can help your dealership declutter the customer experience, and the latest tool to do it is through text messaging, says Tim Berman, innovator manager at Constellation Software.

Should Dealers View Tractor Supply as a Competitor?

January 25, 2022 | Posted in Dealership Marketing

In this video, Neil Messick, marketing and Kubota product manager, compares to the two businesses and breaks down whether dealerships should view Tractor Supply as a competitor or not.

What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

By Sara Hey posted on August 30, 2021 | Posted in Best Practices, Dealership Marketing

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?

Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.

By Libby Wawzenek posted on August 30, 2021 | Posted in Dealership Marketing

Dustin Ackart wants dealership owners to think of digital marketing as a funnel.

Is Marketing Worth It When Dealers Can't Get Inventory?

By Sara Hey posted on June 14, 2021 | Posted in Best Practices, Dealership Marketing

Source: Bob Clements International

In this video, Sara Hey shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.

Kubota Selects Goodway Group as its Digital Agency of Record

June 7, 2021 | Posted in Manufacturer News, Dealership Marketing

As the brand’s digital agency of record, Goodway Group will be responsible for digital strategy including: PPC (Search), Display, Social, Geo- fencing, Digital video, Digital audio, Advanced TV, digital extensions of traditional media and other digital media services.

Fastline Rebrands as Fastline Marketing Group

March 8, 2021 | Posted in Manufacturer News, Dealership Marketing

The new name highlights an expanded and evolving suite of digital and marketing tools the company offers to the agricultural community alongside its traditional media properties.

Turning Leads into Sales Requires a Process

Turning a lead into a sale starts with a sales process. The sales process ensures success every time.

July 20, 2020 | Posted in Best Practices, Dealership Marketing

Cleo Franklin of Franklin Strategic Solutions discusses improving the customer lead response time and making sure to track and monitor the sales process.

How to Easily Grow Your Marketing List

By Sara Hey posted on June 29, 2020 | Posted in Best Practices, Dealership Marketing

If you are looking for an easy place to start, that costs you nothing, let’s focus on growing your marketing list by utilizing your own customers.

How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

More Articles Tagged with 'Dealership Marketing'

Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 3

Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 2

Free eGuide — Create a High Performance Dealership with Bob Clements: Management Strategies Volume 1

Free eGuide — Dealer Marketing Strategies Volume 3: Digital, Local & Content

Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 1

Free eGuide — Best Practices of Elite Dealerships Volume 4

Free eGuide — Dealer Marketing Strategies Volume 2

Free eGuide — Best Practices of Elite Dealerships Volume 3

Free eGuide — Dealer Marketing Strategies

Season-to-Season

DOCUMENTS AND FILES

Dealer Marketing Strategies

June 27, 2016

Now is the time to drive more business to YOUR dealership through more effective marketing.

Videos

Exploring the L85 Compact Wheel Loader from Bobcat

With the growth of the compact Wheel Loader market in North America ag sector, Bobcat has introduced the L65 and L85 Compact Wheel Loaders to meet demand. The two models boast 55HP and 68HP respectively, as well as a variety of attachments including a 1 yard lightweight bucket, a combination bucket and angle broom to clear away dirt, snow or other debris.

Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Dealership Marketing
RSS