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Dealership Marketing
Ideas, tools and strategies to increase awareness of your dealership and improve its performance.
ARTICLES
The UTV Buying Experience: Which Dealerships Do It Better & Why
BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third in the 2018 Pied Piper UTV Prospect Satisfaction Index.
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Dealer Profile
Martin Implement Devises New Rules of Engagement
The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
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Great Ideas
Ag-Bag Forage Solutions Targets Customers through Email, Online Ads (Part 2)
Part 2 of this 2-part story featuring Ag-Bag Forage Solutions, a single-store, 7- employee dealership, examines other aspects of its digital marketing program.
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Great Ideas
Ag-Bag Forage Solutions Revamps 4-Year-Old Website, Sees Immediate Results (Part 1)
Part 1 of this 2-part story features Ag-Bag Forage Solutions, a single-store, 7- employee dealership that is building business through digital marketing solutions for its website, emails and online advertising.
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DOCUMENTS AND FILES
Top Articles
Current Issue
Rural Lifestyle Dealer
Devising New Rules of Engagement
Demand Smart Technology from Financing Partners
Martin Implement Devises New Rules of Engagement
Rural Neighbors Pool Resources
Must Read Free Eguides
Download these helpful knowledge building tools
- Safety Strategies Volume 2: ROPS, UTVs and Chain Saws
- Create a High Performance Dealership with Bob Clements: Parts Department Volume 1
- Managing for Success Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 1
Videos
Management Basics: Cross Training Plus Fun
Sara Hey of Bob Clements International says cross training improves productivity, efficiency and quality at your dealership.
And, as part of building up your team, don't forget to add some fun. "What are you dong to make employees want to work at your dealership?" Hey asks.
Events
[Webinar] Improve Your Image and Sell More Using Online Reviews
Date: 08/30/18
Location: St. Louis, MO
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Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.