Dealership Marketing

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Ideas, tools and strategies to increase awareness of your dealership and improve its performance.

ARTICLES

Is Marketing Worth It When Dealers Can't Get Inventory?

By Sara Hey posted on June 14, 2021 | Posted in Best Practices, Dealership Marketing

In this video, Sara Hey shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.

Kubota Selects Goodway Group as its Digital Agency of Record

June 7, 2021 | Posted in Manufacturer News, Dealership Marketing

As the brand’s digital agency of record, Goodway Group will be responsible for digital strategy including: PPC (Search), Display, Social, Geo- fencing, Digital video, Digital audio, Advanced TV, digital extensions of traditional media and other digital media services.

Fastline Rebrands as Fastline Marketing Group

March 8, 2021 | Posted in Manufacturer News, Dealership Marketing

The new name highlights an expanded and evolving suite of digital and marketing tools the company offers to the agricultural community alongside its traditional media properties.

Turning Leads into Sales Requires a Process

Turning a lead into a sale starts with a sales process. The sales process ensures success every time.

July 20, 2020 | Posted in Best Practices, Dealership Marketing

Cleo Franklin of Franklin Strategic Solutions discusses improving the customer lead response time and making sure to track and monitor the sales process.

How to Easily Grow Your Marketing List

By Sara Hey posted on June 29, 2020 | Posted in Best Practices, Dealership Marketing

If you are looking for an easy place to start, that costs you nothing, let’s focus on growing your marketing list by utilizing your own customers.

How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

Boost Sales by Capitalizing on Digital Customers

Fran O’Hagan encourages dealerships to evaluate their sales strategies for digital customers in order to avoid losing out on revenue.

By Libby Wawzenek posted on June 1, 2020 | Posted in Best Practices, Dealership Marketing

According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.

Low Density Retail, High Customer Involvement

By Paige Wittman posted on April 3, 2020 | Posted in Best Practices, Dealership Marketing

Emerging from winter and preparing for the spring and summer seasons is a whole different ballgame this year. You have an advantage in that most of your stores are not high density, but high customer involvement.

Sell Like a Pro

10 Sales Email Subject Lines To Get An Open, Read and Reply

By Ryan Dohrn posted on March 24, 2020 | Posted in Best Practices, Dealership Marketing

Sales trainer and Rural Lifestyle Dealer columnist Ryan Dohrn shares his top 10 email subject lines that earn him results in 30 days or less.

Overcoming These 5 Fears of Outside Sales Calls

By Lynn Marcinkowski Woolf posted on March 23, 2020 | Posted in Best Practices, Dealership Marketing

In this Q&A with Rural Lifestyle Dealer, sales coach Greg Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.

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DOCUMENTS AND FILES

Dealer Marketing Strategies

June 27, 2016

Now is the time to drive more business to YOUR dealership through more effective marketing.

Videos

GIE+Expo Tech Walk Around

Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boy and Ferris.

Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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