Dealership Marketing

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Ideas, tools and strategies to increase awareness of your dealership and improve its performance.

ARTICLES

RLD Business Trends & Outlook Report

Sound Off: Dealers' Top Growth Opportunities for 2020

January 20, 2020 | Posted in Best Practices, Dealership Marketing

Rural Lifestyle Dealer’s Dealer Business Trends & Outlook survey asked dealers to share their top opportunities for 2020. The answers spanned a wide range of topics, which shows that dealers are improving their businesses from all angles.

Power Pac's Remodeling Project Prepares Them for Growth

By Gregg Wartgow posted on January 17, 2020 | Posted in Dealer News, Best Practices, Dealership Marketing

In July 2018, Josh and Mandy Witt purchased a John Deere dealership in Marshfield, Wis., Power Pac Equipment & Motorsports. The dealership already had a large showroom, but the Witts knew some work was needed to bring it more up to date. Additionally, they had big plans to grow the business.

5 Ways to Start Selling Online

January 10, 2020 | Posted in Best Practices, Dealership Marketing

Source: SBA.gov

With so much potential in the market, it’s the perfect time for dealers to get started selling products online.

5 Small Business Trends to Leverage in 2020

January 7, 2020 | Posted in Best Practices, Dealership Marketing

Source: Inc.com

Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it's good to be up to date.

Marketing Minute

5 Tips to Stay on Track with Marketing

By Joanne Volkert posted on January 3, 2020 | Posted in Best Practices, Dealership Marketing

As we begin Q1, I thought it’d be good to revisit five simple, yet effective, things you and your team can do to stay on track with your 2020 marketing plans throughout the year. At the core of each is communication.

Why & How RDO Equipment Set Up a Social Employee Advocacy Program

November 26, 2019 | Posted in Best Practices, Dealership Marketing

Social media can be a powerful business tool, but at its core, social media isn’t about sales, marketing or even communications messages. It’s about people and creating meaningful connections.

Relationship Selling: Face-to-Face & Write-Ups

By Floyd Jerkins posted on November 26, 2019 | Posted in Best Practices, Dealership Marketing

Source: Floyd Jerkins Executive Coaching

By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.

Relationship Selling: The Steps to the Sale

By Floyd Jerkins posted on November 26, 2019 | Posted in Best Practices, Dealership Marketing

Source: Floyd Jerkins Executive Coaching

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.

Big Picture

Modern Sales Shouldn’t Include Selling

November 22, 2019 | Posted in Best Practices, Dealership Marketing

Source: American Business magazine

Purchasers today value education on the products and services they’re looking at over a traditional sales pitch.

Invitation to Present at the 2020 Dealer Success Academy

By Lynn Marcinkowski Woolf posted on November 19, 2019 | Posted in Best Practices, Dealership Marketing

Planning is underway for the 2020 Dealer Success Academy. Would you like to present on something you're doing at your dealership?

More Articles Tagged with 'Dealership Marketing'

Free eGuide — Create a High Performance Dealership with Bob Clements: Management Strategies Volume 1

Free eGuide — Dealer Marketing Strategies Volume 3: Digital, Local & Content

Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 1

Free eGuide — Best Practices of Elite Dealerships Volume 4

Free eGuide — Dealer Marketing Strategies Volume 2

Free eGuide — Best Practices of Elite Dealerships Volume 3

Free eGuide — Dealer Marketing Strategies

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EVENTS

Association of Equipment Manufacturers Teams with National Agri-Marketing Association to Help Small Companies Survive and Thrive

4/15/20

Sheraton San Diego Hotel & Marina

1380 Harbor Island Drive

San Diego , CA

United States

Contact: Justin A. Metzger

The Association of Equipment Manufacturers (AEM) and the National Agri-Marketing Association (NAMA) are coming together during NAMA’s 2020 Agri-Marketing Conference with a pre-conference workshop with content targeted specifically for these types of organizations. Read More

DOCUMENTS AND FILES

Dealer Marketing Strategies

June 27, 2016

Now is the time to drive more business to YOUR dealership through more effective marketing.

Videos

GIE+Expo Tech Walk Around

Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boy and Ferris.

Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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