Dealership Marketing

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Ideas, tools and strategies to increase awareness of your dealership and improve its performance.

ARTICLES

Dealership Minds Summit: Proving the Marketing Team’s Value

By Lynn Marcinkowski Woolf posted on December 7, 2018 | Posted in Best Practices, Events Coverage, Dealership Marketing

The success of your marketing program hinges on how well your marketing staff uses marketing metrics, proves its value and leads the strategy.

Free eGuide

Dealer Marketing Strategies Volume 3: Digital, Local & Content

Learn from top dealers why bypassing marketing agencies and doing your own Facebook, Google ads and social media campaigns will save you money and give you better results.

| Posted in Dealership Marketing

Learn from top dealers why bypassing marketing agencies and doing your own Facebook, Google ads and social media campaigns will save you money and give you better results.

Dealership Minds Summit: Maximizing Your Marketing Budget, ROI

By Lynn Marcinkowski Woolf and Alex Zank posted on November 30, 2018 | Posted in Best Practices, Events Coverage, Dealership Marketing

Dealers says they are increasing the amount they spend on digital marketing and that digital marketing doesn’t bring success on its own, but requires a targeted, content-driven approach.

D&D Farm Supply’s View of Rental

November 21, 2018 | Posted in Best Practices, Dealership Marketing

D&D Farm Supply of Arcadia, Wis., has been offering rental equipment for more than 20 years. It was a good addition for the dealership and the owner Jason Bagniewski thinks their rental department will continue grow.

Achieving Peak Performance

Rethinking Your Brand, Showroom Strategy

Today’s largest customer segments, Baby Boomers and Millenials, are influenced by attractive, interactive showrooms.

By Bob Clements posted on November 10, 2018 | Posted in Best Practices, Dealership Marketing

Now is a perfect time of year to rethink your dealership’s showroom and merchandising strategy.

Fall '18 Edition: Trending Now

November 9, 2018 | Posted in Best Practices, Dealership Marketing

Catch up on what you might have missed with this round-up of trending stories.

Rural Equipment Intelligence

Smaller Equipment Tops Dealers’ ‘Best Bets’ List

By Dave Kanicki posted on November 6, 2018 | Posted in Data & Forecasts, Dealership Marketing

According to an Ag Equipment Intelligence report, lawn and garden equipment, 2WD mid-size tractors and 2WD compact tractors are best bets for improving unit sales in 2019.

Learning from Sears’ Failure

By Lynn Marcinkowski Woolf posted on November 6, 2018 | Posted in Best Practices, Dealership Marketing

Analysts cite mistakes made by Sears in the areas of inventory, marketing and appearance of stores — all areas that dealers should be watching.

Rural Lifestyle Dealer Columnist Presenting at Upcoming FEMA Meeting

By Rural Lifestyle Dealer Staff posted on September 7, 2018 | Posted in Manufacturer News, Dealership Marketing

Mike Wiles, creator of AskTractorMike.com and a Rural Lifestyle Dealer columnist, will be a moderator, panelist and presenter at the Farm Equipment Manufacturers Assn.'s Fall Marketing & Distribution Convention.

Great Ideas

AgriVision Equipment Reaches High-Demand Niche with Used Golf Carts

By Lynn Marcinkowski Woolf posted on August 14, 2018 | Posted in Dealership Marketing

Strong local demand and the lack of area competition drives AgriVision Equipment’s expansion into the used golf cart segment.

More Articles Tagged with 'Dealership Marketing'

Free eGuide — Create a High Performance Dealership with Bob Clements: Management Strategies Volume 1

Free eGuide — Dealer Marketing Strategies Volume 3: Digital, Local & Content

Free eGuide — Create a High Performance Dealership with Bob Clements: Service Department Volume 1

Free eGuide — Best Practices of Elite Dealerships Volume 4

Free eGuide — Dealer Marketing Strategies Volume 2

Free eGuide — Best Practices of Elite Dealerships Volume 3

Free eGuide — Dealer Marketing Strategies

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DOCUMENTS AND FILES

Dealer Marketing Strategies

June 27, 2016

Now is the time to drive more business to YOUR dealership through more effective marketing.

Videos

Briggs & Stratton's Developments, Including Electrification

Todd Teske, chairman, CEO and president of Briggs & Stratton Corp., talks about the company's recent acquisitions and the technologies it is focusing on including EFI, IoT (internet of things) and electrification.

Events

2019 National No-Tillage Conference

Date: 01/08/19

Location: Indianapolis, IN

Join hundreds of fellow no-tillers at the 27th annual National No-Till Conference in Indianapolis, Ind., Jan. 8-11, 2019.

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Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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