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Dealership of the Year

Nominate a dealer for the 2015 Rural Lifestyle Dealer of the Year award.

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LATEST NEWS ON RuralLifestyleDealer.com

Daily Email Updates

Toro Introduces New TimeCutter SW Series Zero-Turn Tractors

Honda Introduces All-New HS720 Snow Blower

Briggs & Stratton Introduces New Vanguard 810CC EFI Commercial Power Engine

Polaris Adds Grapple to Brutus Attachments

Gravely and EnviroGard Offer LP Conversion Certification Discount for Dealers

Grasshopper Introduces HighLift 15B PowerVac

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PRODUCT ROUNDUPS

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Speaker Announcements:

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Rural Lifestyle Dealer E-Brief


2014RLD_digital_edition_homepage_button.pngAlso check out our Dealership of the Year compilation digital edition featuring insights from past Dealership of the Year award winners.

IN THIS ISSUE                                    Summer 2014
RLD_Cover_Summer_0714.png

Click here to go directly to the Digital Edition of this issue

Season to Season
Balancing Inventory, Revenue, Staff
Sales projections, multiple distribution channels and training help Rigg’s Outdoor Power Equipment meet summer’s challenges.

Dealer Profile: Browns Tractor & Turf
Reinventing a Dealership
Steve Brown bought a dealership and within 3 years added 3 new lines and changed the dealership’s market strategy and identity.

How to Sell
Service a Must for Pressure Washer Sales
Carrying high-end pressure washers could boost sales — if you’ve got the service to back it up.

And more ... click here to view the full contents: Summer 2014 Issue of Rural Lifestyle Dealer

 LATEST VIDEOS

Cub Cadet Bluetooth App, Cub Connect

Siana Garkova with Cub Cadet introduces dealers to the new Cub Connect Bluetooth App. The app gives Cub Cadet customers the ability to track the maintenance schedule of each piece of equipment.

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OTHER NEW VIDEOS GO TO VIDEO ARCHIVE >>
 
video
Mahindra Introduces 3 New Tractors

WATCH NOW >>

video
Cub Cadet Aims to Help
Support Dealer Network

WATCH NOW >>

video
RHINO Introduces RH Series Economy Cutter

WATCH NOW >>


ONLINE FEATURES

Do This, Not This to Sell to Today's Buyers

Successful selling is as much about what not to do as is it is about what to do. Rural Lifestyle Dealer talked with Floyd Jerkins, president and project director of Jerkins Creative Consulting, to learn what advice he and his group of specialists share with their dealership clients about cultivating the sale — and what to do when you lose the sale.

Read More >>


Innovations in Technology
Drive Manufacturer
Investments in 'Green' Equipment

With increasingly efficient technology and demand driving introductions, major manufacturers like STIHL, Kohler and CORE Outdoor Power have begun manufacturing innovative environmentally friendly or “green” outdoor power equipment. Some manufacturers are making gasoline engines more fuel-efficient and offering propane-fueled versions, while others are creating battery-powered outdoor power equipment with comparable performance to gasoline models.

Read More >>


How to Choose the
Most Effective Spring Ad Mix

The turning of the seasons provides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activities. But what’s the best way to reach new — and existing — customers?

Read More >> 

RURAL LIFESTYLE DEALERSHIP OF THE YEAR
DOY
For the 8th consecutive year, RURAL LIFESTYLE DEALER is sponsoring its "Dealership of the Year" awards program to recognize North America's best rural equipment dealers. The nomination period for this year has passed, however we are always interested in hearing about the work of successful dealerships.



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