What Rural Lifestylers Want From You: Working Together
Rural Lifestyle Market

What Rural Lifestylers Want From You: Working Together

Hard work and long hours don’t bother Mat and JoAnn McCleary of Whidbey Island, Wash. They both worked full-time jobs when they started Frog Construction, a landscape maintenance and construction company, and several other business ventures. Their businesses allow them to do what they like best: work outside, be independent and meet new people.

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Dealership of the Year


For the 9th consecutive year, Rural Lifestyle Dealer is sponsoring its “Dealership of the Year” awards program to recognize North America’s best farm equipment dealers.

Dealers, manufacturers and others are invited to participate by nominating top dealers from across North America. There is no limit to the number of nominations that an individual can submit.


From the Desk of RLD

  • Lynn Woolf

    Attracting Stellar Salespeople

    The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people? Many job seekers are evaluating potential employees based on more than just salary and benefits. In fact, they’re evaluating you as much as you’re evaluating them on a whole range of tangible and intangible factors.
  • Lynn Woolf

    Making Price Almost Irrelevant

    What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
  • Farm Equipment Software: Who Owns It & Why?

    Today’s farm equipment includes computers and technology systems ranging from engine controls, to guidance systems, to media and entertainment systems. Making each system work is computer software.
  • Lynn Woolf

    Dare to Be Ranked By Your Customers

    There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.
Top Directory Listings

Editorial Advisory Board

Rick Bailes
Bill's Tractor
San Antonio, Texas

Alan Foy
Turf Salesperson
A&M Green Power Group
Pacific Junction, Iowa

Chris Frodel
Vice President
Mid-State Equipment
Janesville, Wis.

Summer King
Kingline Equipment
Cantonment, Fla.

James Little
Little Tractor
Metropolis, Ill.

Eric Roach
General Manager
S&H Farm Supply
Joplin, Mo.

Gene Saville
Sales Coordinator
Lamb & Webster
Springville, N.Y.

Mark Foster
Regional Manager/Partner
Birkey's Farm Store
Bloomington, Ill.

Product Roundups

Top Store Items
2015 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

2015 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

Rural Lifestyle Dealer’s full-length 39-page 2015 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2015 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2015 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)
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