Rural Equipment Intelligence: Market Highs & Lows of the Past Decade
Rural Lifestyle Market

Rural Equipment Intelligence: Market Highs & Lows of the Past Decade

Unit sales of compact tractors have been the historical bell weather used to gauge the general health of the rural lifestyle segment of the farm equipment business. As Rural Lifestyle Dealer marks its 10th year, it seems appropriate to review how the market for small farm tractors has fared over the last decade.

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Dealership of the Year


For the 10th consecutive year, Rural Lifestyle Dealer is sponsoring its “Dealership of the Year” awards program to recognize North America’s best farm equipment dealers.

Dealers, manufacturers and others are invited to participate by nominating top dealers from across North America. There is no limit to the number of nominations that an individual can submit.


From the Desk of RLD

  • Lynn Woolf

    Retain & Recruit the Best Employees with Core Values

    Take time during this off-season to evaluate how you’re managing employees and establishing a company code of conduct may be one place to start.
  • From the Field: Localizing Megatrends

    Rural Lifestyle Dealer magazine is celebrating our 10th year of covering the rural equipment market with this special anniversary issue. Congratulations to you as well for targeting this growing segment.
  • Lynn Woolf

    Why You Can’t Miss this Chance

    Nominate your dealership today for the 2016 Dealership of the Year. Bonus for our 10th anniversary: The recipient receives a special consultation package from nationally recognized dealership management consultant Bob Clements.
  • Lynn Woolf

    Dealers Rank the Top 10 Stories in 2015

    Growth is the trend and most of the top stories in 2015 centered on that theme.

Rural Lifestyle Dealer Webinar Series

Managing By the Numbers

Date: Tues, Feb 23
Time: 10 a.m. Central time


Management consultant Bob Clements preaches to dealers that you can't manage what you aren't measuring. In this live webinar, Clements will address how your business management software can help you improve the performance of the people and profitability of each of your departments.

Clements is recognized as the premier management consultant for outdoor power equipment, agriculture and power sports dealerships in North America.

This event is brought to you free courtesy of Basic Software Systems.

Top Directory Listings

Editorial Advisory Board

Tim Berman
Big Red's Equipment
Granbury, Texas

Geoff Blanco
Rigg's Outdoor Power Equipment
4 locations in Ind.

Ryan Johnson
Regional Manager
PrairieCoast Equipment
8 locations in B.C. & Alta.

Mike Kelly
Kelly Tractor & Equipment
Longview, Texas

Doug Nord
Nord Outdoor Power Corp.
Bloomington, Ill.

Brent VanderPol
Corporate Sales Manager
Brim Tractor
6 locations in Ore. & Wash.

Mark Foster
Regional Manager/Partner
Birkey's Farm Store
Bloomington, Ill.

Product Roundups

Top Store Items
2015 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

2015 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

Rural Lifestyle Dealer’s full-length 39-page 2015 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2015 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2015 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)
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