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To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers
Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.
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Dealership Marketing
Ideas, tools and strategies to increase awareness of your dealership and improve its performance.
ARTICLES
2024 Dealership of the Year
WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024
With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business
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How to Declutter the Customer Experience: Text Messaging
Tim Berman describes what practices to avoid and to consider.
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What Should I Be Marketing If I Don’t Have Inventory?
Find creative ways to market your other departments when new wholegoods inventory is hard to come by.
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Comprehensive Digital Marketing Campaign Key to Attracting New Customers
Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.
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Download these helpful knowledge building tools
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.