Dealership of the Year Program: Growing Stronger

Announcing the 2017 Dealership of the Year Recipients

November 11, 2017 | Posted in Dealer News, Best Practices

The Rural Lifestyle Dealer team extends our appreciation to the Dealership of the Year judging panel made up of Dr. W. David Downey, David L. Kahler, Charles R. Glass. Read their thoughts on the caliber of the dealers.

Marketing Ideas

Think of Customer Loyalty as Compound Interest

January 16, 2012 | Posted in Dealership Marketing

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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