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Mastering the Art of the First Impression

March 31, 2017 | Posted in Best Practices

Source: Entrepreneur.com

A great first impression is based on how well you convey trust and respect, not competence.

Beating the Competition with One-on-One Relationships

March 6, 2015

Bob Talaga, owner of Armstrong Implements, Swift Current, Saskatchewan, explains the advantages he has over other dealerships. For instance, his smaller, family-owned dealership focuses on creating one-on-one relationships. Armstrong Implements is Rural Lifestyle Dealer’s 2014 Dealership of the Year.

Marketing Matters: Could I Have Your Number?

Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

By Kelsey McCracken posted on July 29, 2014 | Posted in Dealership Marketing

Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

The Big Picture

5 Legal Tips to Spruce Up Your Business This Spring

May 5, 2014 | Posted in Best Practices

Source: Houston Business Journal

Spring is the season for a fresh start. The dreaded Tax Day has come and gone and you have hopefully taken a post-paperwork breather to refresh yourself. Why not use that renewed energy and momentum to get organized in other areas of your professional life?

Industry Q&A: Adding a New Product or Brand to Your Mix

April 17, 2014 | Posted in Dealership Marketing

What factors do you take into consideration when deciding to add a new product or brand to your mix?

Notable and Quotable: Which Mower is Best?

September 9, 2013 | Posted in Product Innovations

"People are always asking 'Which mower is the best?' My standard response is the one where you have the best relationship with your dealer."

4 Ways You Discourage Customers From Buying

May 3, 2013 | Posted in Best Practices

Source: http://www.inc.com/minda-zetlin/4-reasons-your-customers-arent-buying.html

The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs.

The Big Picture

5 Reasons Leadership Falls Flat

December 14, 2012 | Posted in Best Practices

Source: http://www.inc.com/geoffrey-james/5-reasons-leadership-falls-flat.html

You can read a dozen books on leadership and attend just as many leadership seminars, but your employees won't follow your lead if you make any of these five common errors:

[Video] Strong Dealer Relationships: Rob and Cindi Miles of Logan County, Oklahoma

June 25, 2012 | Posted in Dealer News

Rob and Cindi Miles are rural lifestylers from Logan Counry, Oklahoma, who have developed a strong relationship with a dealer 60 miles away. Despite there being other dealers nearby, the Miles' travel for their equipment needs. Watch this video to find out what makes the difference for Rob and Cindi when it comes to the right rural lifestyle equipment dealer.

Social Media is Changing the Conversation

By Lynn Marcinkowski Woolf posted on September 27, 2011 | Posted in Product Innovations

Social media is changing how we talk to our customers and how our customers talk to — and about — us.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.