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Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

Lessiter Media Launches New Employment Recruitment Service

November 15, 2023 | Posted in Manufacturer News, Dealer News, Dealership Marketing, Rural Lifestyle Market

Lessiter Media recently released its new Employment Recruitment Service to offer comprehensive multi-media resources to streamline the ag equipment community’s recruitment process, offering a direct link between dealers and manufacturers and a targeted, engaged, and qualified audience.

Farm Equipment & Equipment Dealers Foundation Celebrate 55 Years with Scholarship Donation

October 12, 2023 | Posted in Dealer News, Best Practices

In celebration of Farm Equipment’s 55th anniversary, Farm Equipment and the North American Equipment Dealers Assn. (NAEDA) teamed up to donate $5,500 to the Equipment Dealers Foundation (EDF).

A Labor Day Message: What Work Has Taught Me…

By Mike Lessiter posted on September 3, 2023

This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.

Tragedy’s Reminder for Today’s Dealer

By Mike Lessiter posted on March 30, 2023 | Posted in Best Practices

As in so many other tragedies, there’s no way to arrive at meaning through such tragedy. There is no explanation nor are we equipped to comprehend it. But we still can learn along the way.

Lessiter Media Scholarship Awarded to University of Wisconsin Ag Student

May 1, 2018

On April 26, Lessiter Media Inc. (which publishes Rural Lifestyle Dealer) attended the University of Wisconsin-Madison's Life Sciences Communication Department (part of the College of Agricultural & Life Sciences) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship.

How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Layton and Nick Jensen

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Yanmar, Editor Mike Lessiter sits down for a conversation with the father-son team of Layton and Nick Jensen of Thurston Manufacturing Company.

March 28, 2018 | Posted in Best Practices, Rural Lifestyle Market

Seizing Opportunities in the Rural Lifestyle Segment

Rural Lifestyle Dealer marks its 10th anniversary of helping dealers earn more business from the rural equipment buyer.

By Lynn Marcinkowski Woolf posted on January 25, 2016 | Posted in Rural Lifestyle Market

Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.