Art Aiello was the Managing Editor of Rural Lifestyle Dealer. He joined Lessiter Media in 2023 after nearly 30 years in public relations and marketing communications. He earned a master's degree in journalism and mass communication from Kent State University.

Motivating a New Generation of Employees Will Require Creative Compensation

By Art Aiello posted on September 13, 2023 | Posted in Best Practices

Given that younger generations are motivated by things other than just salary and benefits, employers are going to have to come up with new approaches to compensation tailored to each employee's values and goals. The result, though, could be a new kind of loyalty.

Preparing a More Perfect Press Release

By Art Aiello posted on June 29, 2023 | Posted in Best Practices

As a former public relations professional, I’m in a unique position to offer insight into how equipment dealerships can maximize the likelihood that their press release will be reported on by a publication. Here are some tips.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Art Aiello

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