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To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

Ball Equipment Adds Third Location in Birch Run, Mich.

September 2, 2022 | Posted in Dealers in Motion

According to an Aug. 31 report from Power Sports Business, now 3-store OPE dealer Ball Equipment has opened its third facility in Birch Run, Mich.

McCann Industries Opens New Locations in Michigan and Indiana

May 2, 2018 | Posted in Dealer News

Both locations will offer the full line of Case Construction Equipment for sale or rent, plus parts and service and a line of construction tools. The Indiana location is in Mishawaka, just east of South Bend, and the Michigan location is in Dorr, a few miles south of Grand Rapids.

Kawasaki's Andrew Heilman Promoted To New Post As Business Projects Specialist, Position created to allow Kawasaki broad growth opportunities in new business

July 11, 2013 | Posted in Best Practices

Andrew Heilman, a key member of the Kawasaki Engines and Power Products Division staff since 2002, has been promoted to the position of Business Projects Specialist. He will have a broad opportunity to aid the company’s growth with responsibilities focused in the areas of relationship management, strategic planning, and communications as they apply to the formulation of new business opportunities and projects.

What Rural Lifestylers Want From You: Ken Kozminski

An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.

By John Dobberstein posted on July 15, 2010 | Posted in Rural Lifestyle Market

Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.