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Precision Mowing Manufacturer Testing Prototype

April 1, 2019 | Posted in Manufacturer News

LazerMow Mfg., a start-up in the precision mowing segment, is testing a “new tech” approach for high-end residential and commercial properties.

Story in Progress: Financing Strategies

By Lynn Marcinkowski Woolf posted on August 9, 2016 | Posted in Best Practices

Seeking input regarding new programs and best practices.

Market Opportunities: Riding the Off-Road Trend

Where is the UTV Market Headed?

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Best Practices

Greg Boeder, senior partner with Power Products Marketing, outlines the trends for the different segments within the utility vehicle category: pure utility vehicle (PUV); utility crossover vehicle (UCV); recreational utility vehicle (RUV); sport recreational vehicle (SRV); and super sport vehicle (SSV).

Exploring the Markets

January 25, 2016

Over the last decade, Rural Lifestyle Dealer has explored numerous different Market Opportunities available to dealers serving this industry. The variety in the list below shows how diverse this segment of the equipment market is.

Market Opportunities: Exploring the Rural Lifestyle Market

A look back at how the market has changed over the last decade through the “Market Opportunities” series.

By Kim Schmidt posted on January 25, 2016 | Posted in Best Practices

The markets served by rural lifestyle dealers are far and wide. The customer base can range from professionals who know the equipment they need to keep their businesses running and profitable to inexperienced homeowners who require a lot of guidance and education.

Market Opportunities: Partnering with Contractors

Increase sales to the growing light construction market by promoting enhanced production and labor savings.

By Lynn Marcinkowski Woolf posted on November 14, 2015 | Posted in Niche Markets

Forecasts are showing the construction recovery is on solid footing. A recent report from the U.S. Department of Commerce shows overall construction spending through the summer was up 9.3% compared with the same timeframe in 2014. Residential construction was up more than 13% this summer compared with last year.

What Rural Lifestylers Want From You

Raising Whitetail Deer in Texas

October 15, 2010 | Posted in Rural Lifestyle Market

He’s willing to pay for the good attitude and great service his equipment dealer offers because they’re nice to his wife and willing to come to his ranch to maintain his equipment.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.