Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara’s response? Yes, but it’s going to look a little different. In this vlog, Sara shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.
How We Did It Docuseries: Danuser Machine Company (part 1)
Learn more about Danuser Machine Company's inception and evolution in part 1 of the two-part video interview in this episode of the “How We Did It” Docuseries.
Click here to watch Part 2: https://youtu.be/DB2EFO8MATo
Full Docuseries: https://www.farm-equipment.com/innovators-docuseries
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