Articles by Michael Ellis

From the Desk of Michael Ellis

Your Dealership, Your Brand

How much thought do you give to how your dealership is perceived in the marketplace? More specifically, does your business have a well-defined brand in the local market and, if so, is it the identity you want it to have?
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From the Desk of Michael Ellis

Big Box Black Hole

It was just an experiment, but recently I fell into the big black hole that is "customer service"? at a local big box store. During a visit to a local box store for some plumbing supplies two weeks back, I decided to stroll over to the lawn and garden section to see what equipment they had to offer and more so to see what sort of assistance I might get.
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