Michael Ellis

Michael Ellis

Michael Ellis is publisher of Rural Lifestyle Dealer and takes an active role on all the titles in Lessiter Media’s Ag Division. He brings nearly 20 years of publishing experience across diverse markets both in business-to-business and consumer focus, with the last 10 on trade media for agriculture and landscape industries. A graduate of the University of Wisconsin-Milwaukee, Michael joined the Lessiter team in 2008. Contact: mellis@lessitermedia.com

ARTICLES

If It’s Everyone’s Job, It’s No One’s Job

A recent <em>Rural Lifestyle Dealer&nbsp;</em>poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Bonus: Q&A with Bob Clements

Making the Most of the Off-Season [Webinar]

Bob Clements, one of the nation’s top dealership consultants, shares specific, simple ideas to help you evaluate, adjust and tune up your processes and your team's skills that will help make 2017 one of your best years ever. The webinar is followed by a Q&A. This FREE webinar is brought to you by Yanmar.


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From the Field

What’s Next?

Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role.
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From the Field: What’s Next?

Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role. As then-managing editor Dave Kanicki put it in the inaugural issue, “The hobby farmer, the rural lifestyler, the large property owner — representing the most significant growth market for farm machinery during the past half-decade and for the foreseeable future — require a different kind of approach.”
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[Webinar] The 7 Guiding Principles of Successful Dealers

During this webinar, Bob Clements shared the 7 guiding principles of successful dealers and gave you a simple tool you can use to evaluate yourself and your dealership so you can set yourself apart from your competitors, encourage and motivate your people and obtain the level of success you are striving to achieve. This FREE webinar was brought to you by Yanmar. [To view any of our webinar replays, you must be logged in with a free user account.]
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