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Dealership of the Year 2017

Dealership of the Year Program: Growing Stronger

Announcing the 2017 Dealership of the Year Recipients

November 11, 2017 | Posted in Dealer News, Best Practices

The Rural Lifestyle Dealer team extends our appreciation to the Dealership of the Year judging panel made up of Dr. W. David Downey, David L. Kahler, Charles R. Glass. Read their thoughts on the caliber of the dealers.

Mid-State Equipment Revamps Website With Dealer Spike

July 13, 2017 | Posted in Dealer News

The dealership has seen an increase in "close" rates for leads coming in from its new website.

Wisconsin Chainsaw Thefts May Be Part of Larger Crime Spree

December 28, 2016 | Posted in Dealer News

Source: WREX.com

Seven chainsaws were stolen Christmas day from Johnson Tractor, Janesville, Wis. Law enforcement agencies across southern Wisconsin and northern Illinois are investigating burglaries they believe are related.

Marketing Opportunities: Winning Fleet Accounts

Solve problems to earn respect and business from fleet managers.

By Lynn Marcinkowski Woolf posted on June 1, 2016 | Posted in Dealership Marketing

Solve problems to earn respect and business from fleet managers.

Looking Back at 'What Rural Lifestylers Want From You'

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Over the years, we’ve talked to many rural lifestylers about their operations and equipment needs. In this article look back at some of the more memorable takeaways dealers should keep in mind when serving rural customers today.

Delivering Data Management Service: Obstacles & Opportunities

November 16, 2015 | Posted in Best Practices

Dealer-to-dealer panel presentation to provide options and explanations for making data management service a profitable venture at the 2016 Precision Farming Dealer Summit.

Mid-State Equipment Marks 40 Years with Gala Expo

January 15, 2014 | Posted in Best Practices

Source: AgriNews

The public and customers of Mid-State Equipment will join the company in marking its fourth decade in business at an expanded one-day event, the Mid-State Equipment Expo 2014.

Dealership of the Year 2012

Mid-State Equipment: 2012 Dealership of the Year

October 19, 2012 | Posted in Best Practices

Source: Lynn Woolf, Managing Editor

Mid-State Equipment earns Rural Lifestyle Dealer's top honor for its sound performance and innovative approaches to serving the rural lifestyle market.

SCAG and Mid-State Equipment Support All-Abilities Playground

August 9, 2012 | Posted in Manufacturer News, Event Coverage

Metalcraft of Mayville and Scag Power Equipment (Mayville, WI), in conjunction with Mid-State Equipment (Watertown, WI) proudly announce their support of the Waterworks Park Project in Beaver Dam WI. A Scag Freedom Z zero-turn riding mower has been donated to be raffled off with all proceeds going towards the park project.

Dealer Profile: Mid-State Equipment

Fresh Ideas Bring Customers in the Door

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.

By John Dobberstein posted on October 5, 2009 | Posted in Rural Lifestyle Market

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.