Feature
by John Dobberstein, Associate Editor
Social media opportunities such as Facebook offer a unique way for dealerships to brand
Hendershot Equipment carries several lines of machinery, including Polaris ATVs. |
themselves with customers and stand out from competitors.This is especially important with rural lifestyle customers, who do much of their equipment research online. But many rural lifestyle dealerships either have no presence at all on Facebook, or are doing little with it.
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