[Webinar] Drive Leads with our Marketing Self-Assessment
Date: 06/28/18
Location: St. Louis, MO
View Event
This first-of-its-kind attachment is available for Accel Deep mower decks on John Deere X300 and X500 Select Series Tractors. Operators can easily convert between modes without interrupting the mowing process.
Must Read Free Eguides
Download these helpful knowledge building tools
- How to Sell Volume 3
- How to Sell Volume 2
- Dealer Marketing Strategies Volume 2
- Managing for Success Volume 2
Rural Lifestyle Dealer thanks these sponsors of our digital content:
Resources
Create a High Performance Dealership with Bob Clements
This video series features Bob Clements of Bob Clements International leading valuable discussions at a recent Management Boot Camp.
- The High Performance Manager: Critical Job Functions
- The High Performance Manager: Coaching vs. Managing
- The High Performance Manager: Good & Bad Managers
Create a High Performance Dealership with Bob Clements is a regular feature in the E-Brief Daily email newsletter. It is brought to you by Yanmar.
Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: agmarketing-ya@yanmar.com or call 770-877-9894.
Events
Current Issue
Rural Lifestyle Dealer
Earning Customers' Trust
Succession Planning Step-by-Step
All Work All Play
Commentary: Reducing Friction
Dealer News
- ASV Adds Northern California Dealer to Network
- Help Your Customers Choose a ‘Living Landscape’
- GIE+EXPO 2018 Registration is Open for Dealers
- Renowned Explorer Dr. Robert Ballard to Address Dealers at GIE+EXPO and HNA 2018
- Nobbe Elected Director of Federated Insurance Companies
Videos
Titan Implement's Expanded Offerings
Rural Lifestyle Dealer columnist Mike Wiles talks with Baily Turner, vice president of Titan Implement, at the 2018 National Farm Machinery Show. Turner highlights the company's expanded product lines and its second facility in Georgia.
Mahindra North America Introduces New Higher Horsepower Tractors
Mahindra North America announced its entry into the higher horsepower utility tractor market with the 6000, 7000, 8000 and 9000 series tractors at its National Dealer Meeting. Ryan Pearcy, Senior Manager of Product Development for Mahindra North America, describes the features and functionalities of the new series.
Mahindra North America's New Products for 2018 and Upcoming Technology
Mani Iyer, president and CEO of Mahindra North America, comments on the company’s expanded product lines on either end of its horsepower range, its goals to be among the world’s most admired brands and upcoming technology.
Thurston Mfg. Introduces New Edger for the Contractor Market
Are your contract customers looking to ditch their shovels and eliminate back breaking labor? Thurston Mfg. now offers a way to rapidly finish off sidewalks and curbs for seeding or sodding with its new sidewalk and curb edger skid steer attachment.
eBrief Features
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A 'Deep Down' Look at Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report [Webinar]
Rural Lifestyle Dealer's Managing Editor, Lynn Woolf, shares a "deep down" look at the rural market in this interactive webinar. She presents trends from the extensive 2018 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.] -
Bobcat CEO Says, ‘Don't Walk Away From NAFTA’
Manufacturers' ability to sell to Canada and Mexico is too important. -
Degagne Equipment Remains Strong as Single-Store John Deere Dealership
Scott Mcleod is the third generation owner of Degagne Equipment, a single-store John Deere dealership based in Emo, Ontario, just across the Rainy River from International Falls, Minn. Mcleod participated in RLD’s 2018 Dealer Business Trends & Outlook survey and was the lucky random winner of the $100 gift card. -
RDO Equipment Targets Rural Lifestylers with Content Marketing
Adapt the strategies of RDO Equipment Co., a John Deere dealership with 75 locations, to reach hobby farmers, large acreage owners and others.
From the Desk of RLD
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Reducing Friction
The topic of the “Amazon Effect” came up during a recent conversation with our dealer advisory board. This refers to the impact the digital marketplace has on the traditional business model regarding consumer expectations and the new competitive landscape, according to a story posted on MillenialMarketing.com. -
Who Will Take Over?
More than a third of the dealers in a recent Rural Lifestyle Dealer poll say they plan to retire in the next 5 years. What about your plans and are you ready? -
7 Business Lessons from Inventor of E-Z- GO Golf Car, former Textron CEO
Try applying these business philosophies from B.F. “Bev” Dolan, who died on Feb. 21 at the age of 91. -
Podcast Preview: UTVs & the Massive Missed Opportunity
Today, we’re releasing a Rural Lifestyle Dealer Podcast interview with Steve Shankin, president of ViaLink, a UTV development company, and Seizmik, a UTV accessories manufacturer.
Rural Lifestyle Dealer Podcast
Dealing with Conflicting Personalities & Difficult Situations
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Sara Hey, VP of Operations and Development at Bob Clements International, who explained what contributes to conflicts and what you can do about it.
The Rural Lifestyle Dealer podcast is brought to you by Yanmar.
Using ever advancing technology, Yanmar continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating its products, services and knowledge into superior quality, comprehensive solutions.
Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
Dealership of the Year
Now Open: 2018 Dealership of the Year Nominations 
Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America.
Webinar Replay
Negotiating and Closing the Sale
During this webinar, Bob Clements will share specific ideas on how to overcome the price objections that sales people stumble over, the importance of developing negotiation packages using service and parts, and two simple techniques that will help close most sales.
This FREE webinar was brought to you by Yanmar.
Watch the replay here.
Product Roundups
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Zero-Turn Mowers Product Roundup 2018
Check out the latest zero-turn mowers from some of the industry's leading suppliers. -
Skid Steers, Wheel Loaders & Attachments Product Roundup 2018
Check out the latest skid steers, wheel loaders and attachments from some of the industry's leading suppliers. -
Dealer Business Systems Product Roundup 2018
Check out the latest dealer business systems from some of the industry's leading suppliers.
Top Store Items
2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.
2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.
Rural Lifestyle Dealer 1-Year Subscription (U.S.)
The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)