Best Practices, Rural Lifestyle Market
Dealing with Politics in Sales

Dealing with Politics in Sales

As we talk to our customers, just about everyone asks, "Did you see or hear what so and so politician or newscaster said?” As we try to apolitically answer, we desperately search which camp one comes from so the customer doesn’t have objections to buying from us

Industry News

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Free Newsletters

Join our community for unlimited access to the latest tips, news and information.

  • Sign up today to receive FREE Daily E-mails from Rural Lifestyle Dealer! All the latest rural market information, right to your inbox every single day!
  • The Weekly Digest is delivered every Sunday from our editors to provide you with important industry news and popular farm equipment content from the past week.

This month's digital sponsors:

Resources

Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

Why Rural Lifestyle Dealers Need to Do More Online Marketing
About 80% of people are searching online first before making a transaction, according to experts at Signpost, a marketing software company.

6 Steps to Increase Service Department Profits
Don’t underestimate what good processes, flat rating and efficiency incentives can mean for service department revenues.

 

2025 Executive Briefing

REGISTER FOR THE 2025 EXECUTIVE BRIEFING

2025 AEI EB Logo

Join Ag Equipment Intelligence for an executive briefing of the year to come and hear from those with boots on the ground – Dealers, Manufacturers, Industry Experts and more – as they share their successes, pain points and thoughts on how 2025 looks from their vantage point. This two-day virtual event will give you an inside look at the year ahead from all sides of the industry, equipping you to strategically plan your business heading into 2025. As a virtual event, all sessions will be accessible from your computer, tablet or phone, allowing you to attend from home, the office or on-the-go.

Learn More

Videos

From the Desk of RLD

  • Christine-Book.jpg

    First Week Brings Big News, New Faces as Farm Equipment’s Managing Editor

    While clay shooting isn't considered a spectator sport, every editor knows that finding quality resources often means being in the right place, with the right people, at the right time.
  • EDTTT-Vert-Logo_Tim-Brannon.png

    Figuring…

    This Labor Day, I took the opportunity to start harvesting one of the best corn crops we have ever been blessed with on our farm. The yield monitor on this 25-year-old machine consistently was north of 200 bushels per acre on non-irrigated West Tennessee soil. Wow.

  • Wallem-Feature.jpg

    Dealership Minds Summit Knowledge Benefits Farmers, Too

    I spent a day and a half at the Dealership Minds Summit in Madison, Wisconsin in early August. It's an annual program for dealerships -- that I believe will benefit all farmers, too.

  • Mike-Lessiter-0723.jpg

    Observations on Dad’s Calling

    It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

Career Center

Open Job Positions

Check out the latest industry job postings! Rural Lifestyle Dealer is your valuable resource for individuals seeking employment opportunities within the rural agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.

Want to list a job posting? Learn more here and contact Logan Fitch today.

Top Directory Listings

Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

Learn More

Product Roundups

Top Store Items
Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Equipment Opportunities in Organic Farming

Equipment Opportunities in Organic Farming

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

Rural Lifestyle Equipment in North America: A 10-Year Recap of Primary Research & Outlook/Trends

Rural Lifestyle Equipment in North America: A 10-Year Recap of Primary Research & Outlook/Trends

Rural lifestyle dealers are forecasting 2023 to be their most unique year in the last decade. These dealers, who serve homeowners, hobby farmers, landscape contractors and municipalities, had a strong 2022, but are predicting new challenges for 2023. After dealing with — and continuing to battle — a mix of supply chain issues, rising interest rates and increasing costs of new equipment, their outlook has shifted vs. previous years.

Visit Store