Increasing Sales Through Demos
Date: 11/28/18
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See how Southeastern Equipment Co. set up a rental-only store and the processes they follow to select inventory, build revenues, ensure customer safety and protect themselves from liability.
Must Read Free Eguides
Download these helpful knowledge building tools
- Increasing Your UTV Sales Volume 1
- Create a High Performance Dealership with Bob Clements: Sales Department Volume 1
- Safety Strategies Volume 2: ROPS, UTVs and Chain Saws
- Create a High Performance Dealership with Bob Clements: Parts Department Volume 1
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Resources
Create a High Performance Dealership with Bob Clements
The below video series features Sara Hey of Bob Clements International, who will lead you through the basics of dealership management.
- Management Basics: Creating a Culture
- Management Basics: Cross Training Plus Fun
- Management Basics: How to Delegate
- Management Basics: Making Meetings Productive
- Management Basics: Employees Reflect Leadership
Create a High Performance Dealership with Bob Clements is a regular feature in the E-Brief Daily email newsletter. It is brought to you by Yanmar.
Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: agmarketing-ya@yanmar.com or call 770-877-9894.
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Rural Lifestyle Dealer
2018 Dealerships of the Year: Sherwood Tractor and Ranchland Tractor & ATV
Single-Store Dealership of the Year: Ranchland Tractor & ATV, Saucier, Miss.
Multi-Store Dealership of the Year: Sherwood Tractor, Rose Bud, Ark.
See the Latest from GIE+Expo 2018
Dealer News
- Alex Power Equipment Helps Award Tractor in Kubota's 'Geared to Give' Program
- View the 33-Part Dealership of the Year Video Series
- Single-Store Dealership of the Year: Ranchland Tractor & ATV, Saucier, Miss.
- Multi-Store Dealership of the Year: Sherwood Tractor, Rose Bud, Ark.
- Dealership of the Year Program: Achieving Excellence
Videos
Prototype Developments with Cub Cadet’s New Stand-On Mower
Cub Cadet showcased a prototype of its new stand-on mower at the 2018 GIE+Expo in Louisville, Ky., to get additional feedback from customers. Aaron Griffith, professional development manager with Cub Cadet, says the mower will be available in late summer 2019.
Introducing Kubota Stand-On Mowers Featuring Kawasaki FT730 EFI Engine
Phillip Song, an assistant product manager for Kubota, runs through the features of Kubota's new stand-on mower during the 2018 GIE+Expo.
Greenworks Commercial Founder Shares Insights on Battery-Powered Trends
Yin Chen, founder and CEO of Greenworks Commercial, discusses how his company led the way in battery-powered trend in the out door power equipment industry during the 2018 GIE+Expo in Louisville, Ky. He also discusses the full range of products the company offers for both commercial customers and the DIY market.
Massey Ferguson Debutes the New 1700M Series Compact Tractor
Marketing Manager Matt LaCroix presents the new 1700 M Series from AGCO at the 2018 Farm Progress Show. Part of the Premium Compact line, the 1700 M Series features a Shibaura 3-cylinder and 4-cylinder diesel engine options, new break lights and a premium cab.
eBrief Features
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Succession Planning Step 10: Monitor & Adjust the Plan
Succession planning is a dynamic process that needs adjusting based on the dealer’s changing goals and life circumstances. -
Succession Planning Step 9: Develop an Implementation Strategy
Every succession plan should include a contingency plan that answers the question, “What would happen to my family and business if I’m not here tomorrow?” -
Succession Planning Step 8: Develop an Implementation Strategy
The importance of a team coordinator cannot be over emphasized, one who is experienced in the dealership industry and succession planning and is a trusted advisor to the owner. -
Succession Planning Step 7: Integrate Succession & Estate Planning
There is an overlap between a dealer’s estate plan and succession plan, so they should be done in tandem and recognize the unique aspects of the dealership business as well as the succession goals of the retiring dealer.
From the Desk of RLD
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Powering through Mixed Signals
It’s a promising and changing time for the rural equipment market, with some potentially negative undertones. -
Learning from Sears’ Failure
Analysts cite mistakes made by Sears in the areas of inventory, marketing and appearance of stores — all areas that dealers should be watching. -
Opposing Views on Automatic Inventory Replenishment
Mani Iyer, president and CEO for Mahindra North America, responds to dealer concerns about the company’s automatic replenishment program for tractors, which was implemented this past year. -
Selling to Agrihoods, the Rural Lifestyle Offshoot
Agrihoods are master planned communities built with a working farm as a focus — and these communities need your equipment and expertise.
Rural Lifestyle Dealer Podcast
Hear How Atlantic & Southern Prepped for Hurricane Florence
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise after Hurricane Florence hit the East Coast.
The Rural Lifestyle Dealer podcast is brought to you by Yanmar.
Using ever advancing technology, Yanmar continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating its products, services and knowledge into superior quality, comprehensive solutions.
Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
Dealership of the Year
Now Open: 2019 Dealership of the Year Nominations 
Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America.
Webinar Replay
Marketing Strategies to Grow Your Dealership
Sara Hey of Bob Clements International discusses how to determine your Customer Acquisition Cost, Customer Lifetime Value and your Customer Profitability, as well as marketing strategies for your dealership.
This FREE webinar was brought to you by Yanmar.
Watch the replay here.
Product Roundups
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GIE+Expo Exhibitor Roundup 2018
Check out the latest products from some of the exhibitors at the 2018 GIE+Expo. -
Feed Mixers Product Roundup 2018
Check out the latest feed mixers from one of the industry's leading suppliers. -
Farm Progress Show 2018 Exhibitor Roundup
View the latest offerings from these exhibitors scheduled to be at the 2018 Farm Progress Show.
Top Store Items
2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.
2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.
Rural Lifestyle Dealer 1-Year Subscription (U.S.)
The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)