ASV’s Plans for Brand, Dealer Network, R&D
Manufacturer News, Product Innovations

ASV’s Plans for Brand, Dealer Network, R&D

Rural Lifestyle Dealer was on site for ASV’s introduction of its new VT-70 High Output Posi-Track Loader and talked with Justin Rupar, vice president of sales and marketing about the re-introduction of the ASV brand, plans for its dealer network and the direction of its research & development.

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Resources

Create a High Performance Dealership with Bob Clements

Check out the latest articles from Bob Clements, premier management consultant for outdoor power equipment, agriculture and power sports dealerships:

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Dealership Minds Summit

2019 DEALERSHIP MINDS SUMMIT REGISTRATION IS OPEN!

Centered on the theme of "360° Sales: Actionable Strategies for the Farm Equipment Dealer," the 2019 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.

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Videos

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    Paul Mullet, one of the owners and retired CEO and president of Excel Industries Inc., shares with Rural Lifestyle Dealer how they coped with the aftermath of the mass shooting at its Hesston, Kan., headquarters in February 2016.
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    Pledging to Provide Safety Resources

    Here's how we will support your efforts to ensure your team works safely and efficiently, every day.
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    You Need the Dealer Success Academy

    Now’s the time to sharpen your management skills and Rural Lifestyle Dealer’s inaugural Dealer Success Academy is the place to do it. This virtual on-demand conference is set for March 7-8, 2019.

Rural Lifestyle Dealer Podcast

Ranking UTV Brands by Internet Lead Effectiveness

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Fran O’Hagan, president and CEO of Pied Piper Management Co. who discuss the recently released results from its internet lead effectiveness (or ILE) study.

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Top Directory Listings

Dealership of the Year

Now Open: 2019 Dealership of the Year Nominations DOY

Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America. 

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Webinar Replay

Unleashing the Power of Mean Green Mowers

Join us as Joe Conrad, president of Mean Green Mowers, discusses the benefits of commercial electric mowers over gas mowers and how electric equipment is changing the green industry. Discover how the electric advantage can revolutionize your business or home.

Watch the replay here

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2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.

2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)
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