Cub Cadet Introducing PRO Z Series of Professional Zero-Turn Mowers
Product Innovations

Cub Cadet Introducing PRO Z Series of Professional Zero-Turn Mowers

The lineup consists of the PRO Z 100, PRO Z 500, PRO Z 700 and PRO Z 900 Series designed to meet the specific needs of different sized landscape crews.

Industry News

  • Briggs & Stratton Reports First Quarter Results

    First quarter net sales were $287 million, a decrease of $3 million compared to last year. The company expects that the U.S. residential lawn and garden market will improve by 1-4%.
  • Kohler Unveils Aegis Engine with EFI Technology

    The liquid-cooled engine is designed for use in utility vehicles, lawn and garden equipment, heavy-duty construction equipment and other applications and features Kohler’s latest EFI technology.
  • David Herr Named CEO of Morbark

    Herr has more than 30 years of relevant experience in operations, supply chain management and executive management with major companies.
  • Hustler Turf Enters UTV Market with Patented Technology

    The Maximum Duty Vehicle offers the patented LEVELIFT bed technology. Operators flip a switch and the LEVELIFT brings the cargo box up, back and down, enabling the user to load at ground level or at any point along the arc of motion.
View More

Must Read Free Ebooks

Download these helpful knowledge building tools

View More

Free Newsletters

Join our community for unlimited access to the latest tips, news and information.

  • Sign up today to receive FREE Daily E-mails from Rural Lifestyle Dealer! All the latest rural market information, right to your inbox every single day!
  • eBrief is a bi-weekly e-newsletter produced exclusively for rural lifestyle equipment dealers with news, analysis, videos and more.
  • The Rural Lifestyle Dealer Weekly Digest is delivered every Sunday from our editors to provide you with important industry news and popular farm equipment content from the past week.


Create a High Performance Dealership with Bob Clements

Why Time is Your Enemy in the Parts Department: Part 1

When I hear people talk about the parts departments in dealerships, I’m amazed at how simple they think it is to work behind the counter. They believe parts people just hang out, look stuff up and hand parts to customers.


Create a High Performance Dealership with Bob Clements is a regular feature in E-Brief, our bi-weekly e-newsletter. It is brought to you by Yanmar

View More

Yanmar logo

Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: or call 770-877-9894.


From the Desk of RLD

Rural Lifestyle Dealer Webinar Series

The 7 Guiding Principles of Successful Dealers

Watch Replay
[To view any of our webinar replays, you must be logged in with a free user account.]

Rural Lifestyle Dealer invites you to watch the replay of our latest webinar, "The 7 Guiding Principles of Successful Dealers," featuring industry consultant and Rural Lifestyle Dealer columnist Bob Clements. Clements shares the 7 principles and gives you a simple tool you can use to evaluate yourself and your dealership so you can set yourself apart from your competitors, encourage and motivate your people and obtain the level of success you are striving to achieve.

This FREE webinar is brought to you by Rural Lifestyle Dealer magazine and Yanmar.

The presentation was followed by a Q&A session.

Top Directory Listings

Editorial Advisory Board

Tim Berman
Big Red's Equipment
Granbury, Texas

Geoff Blanco
Rigg's Outdoor Power Equipment
4 locations in Ind.

Ryan Johnson
Regional Manager
PrairieCoast Equipment
8 locations in B.C. & Alta.

Mike Kelly
Kelly Tractor & Equipment
Longview, Texas

Doug Nord
Nord Outdoor Power Corp.
Bloomington, Ill.

Brent VanderPol
Corporate Sales Manager
Brim Tractor
6 locations in Ore. & Wash.

Mark Foster
Regional Manager/Partner
Birkey's Farm Store
Bloomington, Ill.

Product Roundups

Top Store Items
2016 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

2016 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

Rural Lifestyle Dealer’s full-length 40-page 2016 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2016 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2016 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

Rural Lifestyle Dealer 1-Year Subscription (U.S.)

The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)
Visit Store