Workforce Development Toolkit Available to all EDA Members
Date: 02/20/19
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Hutson Inc., a 13-store dealership based in Murray, Ky., is finding success with the traditional tactic of direct mail.
Must Read Free Eguides
Download these helpful knowledge building tools
- Create a High Performance Dealership with Bob Clements: Management Strategies Volume 1
- Dealer Marketing Strategies Volume 3: Digital, Local & Content
- Market Opportunities Volume 1: Landscapers
- Increasing Your UTV Sales Volume 1
Rural Lifestyle Dealer thanks these sponsors of our digital content:
Resources
Create a High Performance Dealership with Bob Clements
The series below features the individual tasks and responsibilities of the various positions in any given dealership.
- Position Highlight: Service Coordinator & Shop Foreman
- Position Highlight: Service Writer
- Position Highlight: Service Manager
Create a High Performance Dealership with Bob Clements is a regular feature in the E-Brief Daily email newsletter. It is brought to you by Yanmar.
Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: agmarketing-ya@yanmar.com or call 770-877-9894.
Events
Dealership Minds Summit
2019 DEALERSHIP MINDS SUMMIT REGISTRATION IS OPEN!
Centered on the theme of "360° Sales: Actionable Strategies for the Farm Equipment Dealer," the 2019 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.
Current Issue
Rural Lifestyle Dealer
2019 Trends & Outlook Report: Strong Market, Some Moderation
You Need the Dealer Success Academy
2019 Forecast: Market Remains Solid, Signs of Moderation
Mani Iyer Talks About His Time as Mahindra North America President & CEO
Dealer News
- Low Country Machinery Partners with Smacked TV
- EDA Partners with Business AdvantEdge for New Member Benefit
- Lessiter Media Unveils New Website, Event Focused on Cover Crop Management
- EDA Releases 2019 Dealer-Manufacturer Relations Survey
- Top 10 Equipment Acquisition Trends for 2019
Videos
Briggs & Stratton's Developments, Including Electrification
Todd Teske, chairman, CEO and president of Briggs & Stratton Corp., talks about the company's recent acquisitions and the technologies it is focusing on including EFI, IoT (internet of things) and electrification.
Update from the Propane Education and Research Council
Jeremy Wishart, director of off-road business development for the Propane Education and Research Council, shares details about the organization's leadership awards and its incentives for mower conversions.
Yanmar's Brahma Diesel UTV Series
Jason Fitch, UTV manager for Yanmar America, shares details about the company's new Brahma Diesel UTV series, including its high ground clearance, large cargo and storage capacity and cab features.
Prototype Developments with Cub Cadet’s New Stand-On Mower
Cub Cadet showcased a prototype of its new stand-on mower at the 2018 GIE+Expo in Louisville, Ky., to get additional feedback from customers. Aaron Griffith, professional development manager with Cub Cadet, says the mower will be available in late summer 2019.
eBrief Features
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A ‘Deep Down’ Look at Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report [Webinar]
Rural Lifestyle Dealer’s award-winning Managing Editor, Lynn Woolf, shares a “deep down” look at the rural market in this interactive webinar. She presents trends from the extensive 2019 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. Register now >> -
Sherwood Tractor's Success: Starting with the Numbers
Bart Sherwood, owner of Sherwood Tractor, shares what they strive for and are achieving for sales revenues, margin, return on assets and absorption rate. -
Succession Planning Step 10: Monitor & Adjust the Plan
Succession planning is a dynamic process that needs adjusting based on the dealer’s changing goals and life circumstances. -
Succession Planning Step 9: Develop an Implementation Strategy
Every succession plan should include a contingency plan that answers the question, “What would happen to my family and business if I’m not here tomorrow?”
From the Desk of RLD
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You Need the Dealer Success Academy
Now’s the time to sharpen your management skills and Rural Lifestyle Dealer’s inaugural Dealer Success Academy is the place to do it. This virtual on-demand conference is set for March 7-8, 2019. -
Announcing Our First Dealer Success Academy
The Rural Lifestyle Dealer team is pleased to announce our first Dealer Success Academy — a virtual, on-demand conference set for March 7-8, 2019. Here’s what’s different about the conference and why we think you’ll be excited to register today. -
What Should be Next for the Dixie Chopper Brand?
Dealers were among those caught by surprise as the official announcement about production ceasing worked its way through the network. -
Powering through Mixed Signals
It’s a promising and changing time for the rural equipment market, with some potentially negative undertones.
Rural Lifestyle Dealer Podcast
Preparing for an Economic Downturn
In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by senior consulting adviser with ITR Economics, Alex Chausovsky, who breaks down the complex topic of the U.S. economy and how to prepare for future swings.
The Rural Lifestyle Dealer podcast is brought to you by Yanmar.
Using ever advancing technology, Yanmar continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating its products, services and knowledge into superior quality, comprehensive solutions.
Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
Dealership of the Year
Now Open: 2019 Dealership of the Year Nominations 
Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America.
Upcoming Webinar
A ‘Deep Down’ Look at Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report
Rural Lifestyle Dealer’s award-winning Managing Editor, Lynn Woolf, shares a “deep down” look at the rural market in this interactive webinar. She presents trends from the extensive 2019 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America.
Join us at 10 am Central time on Thursday, Feb. 28.
Product Roundups
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National Farm Machinery Show Exhibitor Roundup 2019
Check out the latest offerings from these exhibitors scheduled to be at the 2019 National Farm Machinery Show. -
GIE+Expo Exhibitor Roundup 2018
Check out the latest products from some of the exhibitors at the 2018 GIE+Expo. -
Feed Mixers Product Roundup 2018
Check out the latest feed mixers from one of the industry's leading suppliers.
Top Store Items
2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.
2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.
Rural Lifestyle Dealer 1-Year Subscription (U.S.)
The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)