2020 National No-Tillage Conference
Date: 01/07/20
Location: St. Louis, MO
View Event
Advertise Follow Us
Kubota Tractor announces the completion and grand opening of its two, one million square-foot, state-of-the-art logistics facilities for its North American Distribution Center on 200-acres of land in Edgerton, Kan.
Must Read Free Eguides
Download these helpful knowledge building tools
- Create a High Performance Dealership with Bob Clements: Parts Department Volume 2
- Dealer Marketing Strategies Volume 4
- Smart Leadership Tactics Volume 1
- Managing for Success Volume 4
Rural Lifestyle Dealer thanks these sponsors of our digital content:
Resources
Create a High Performance Dealership with Bob Clements
Check out the latest articles from Bob Clements, premier management consultant for outdoor power equipment, agriculture and power sports dealerships:
Events
Dealership Minds Summit
2019 DEALERSHIP MINDS SUMMIT REGISTRATION IS OPEN!
Centered on the theme of "360° Sales: Actionable Strategies for the Farm Equipment Dealer," the 2019 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.
Current Issue
Rural Lifestyle Dealer
Wickham Tractor: Fueling Another Generation of Growth
From the Field: Where Do We Go from Here?
Dealers’ Above-Average Rankings for OPE Manufacturers Holding Steady
Wickham Tractor: Agricultural Roots, Ruralpolitan Ambitions
Dealer News
- EDA Announces Webinar with EPA on the Risks of Illegal Engine Tampering
- Dealers Share 'What I'm Proud of'
- Right Now, Snap a Photo of Something You're Proud of at Your Dealership
- Troxel Equipment Co., Tri Green Tractor Announce Merger
- Northwoods Hydraulic & Equipment Expands its Retail, Rental Offerings
Videos
Highlights of Greenworks' Battery Technology for Mowers
Kevin Cowan, national field support manager for Greenworks, highlights the company's lithium ion battery technology. He also talks about the battery's longevity and what is required to replace the battery.
Greenworks' Unique Technology for its Battery-Powered Equipment
Corey Fisher, Greenwork's engineering manager, talks about the unique technology of the company's mowers and UTVs. Fisher serves on an ANSI safety standards committee and he shares the work that is being done now to improve safety standards.
Greenworks Introduces New Residential Battery-Powered Zero-Turn Mower
Greenworks is introducing its first residential lithium-ion powered zero-turn mower, with options for a 42- or 46-inch deck. Vince Constantine, regional sales manager, outlines the mower's features. The mower will be available at dealers this fall.
Greenworks Expanding into other Market Segments
Tony Marchese, commercial business unit leader for Greenworks America, highlights details of the company's new 48/24V system of tools and how the company is expanding into other areas, such as recreation.
eBrief Features
-
10 Ways to Make Your Dealership a Safer Place to Work
Take a strong look at your facilities and equipment, and make appropriate changes ASAP. People are the company's largest and most important investment. They make or break our success, and they need to know it is important to us that they have a safe work environment. -
A ‘Deep Down’ Look at Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report [Webinar]
Rural Lifestyle Dealer’s award-winning Managing Editor, Lynn Woolf, shares a “deep down” look at the rural market in this interactive webinar. She presents trends from the extensive 2019 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.] -
Sherwood Tractor's Success: Starting with the Numbers
Bart Sherwood, owner of Sherwood Tractor, shares what they strive for and are achieving for sales revenues, margin, return on assets and absorption rate. -
Succession Planning Step 10: Monitor & Adjust the Plan
Succession planning is a dynamic process that needs adjusting based on the dealer’s changing goals and life circumstances.
From the Desk of RLD
-
Sell Me a Mower: Where Do We Go from Here?
I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me. I was way off. -
The Problem With Your Financial Statements? They’re Full of Opinions
Something that many people don’t realize and most people never think about is the fact that your financial statements are mostly just opinions. It’s true of both your balance sheet and your income statement. If you're shaking you head right now saying “no way,” then let’s talk it through. -
No One Wants to Sell Me a Mower
My zero-turn mower is dead — or at least I want it to be dead, but I get the feeling that no one wants to sell me a mower. -
Shooting at Excel Industries: Looking Back & Moving Forward
Paul Mullet, one of the owners and retired CEO and president of Excel Industries Inc., shares with Rural Lifestyle Dealer how they coped with the aftermath of the mass shooting at its Hesston, Kan., headquarters in February 2016.
Rural Lifestyle Dealer Podcast
Mobile Apps & More: See How ‘Social’ Selling Works
Derek Alexander of Wright Implement of Owensboro, Ky., is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text messaging.
Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
Dealership of the Year
Now Open: 2019 Dealership of the Year Nominations 
Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America.
Webinar Replay
Unleashing the Power of Mean Green Mowers
Join us as Joe Conrad, president of Mean Green Mowers, discusses the benefits of commercial electric mowers over gas mowers and how electric equipment is changing the green industry. Discover how the electric advantage can revolutionize your business or home.
Watch the replay here.
Product Roundups
-
Feed Mixer Product Roundup 2019
Check out the latest feed mixer from one of the industry's leading suppliers. -
Farm Progress Show Product Roundup 2019
Check out the latest offerings from these exhibitors scheduled to be at the 2019 Farm Progress Show. -
Snow Removal Product Roundup 2019
Check out the latest snow removal products from some of the industry’s leading suppliers.
Top Store Items
2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.
2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.
Rural Lifestyle Dealer 1-Year Subscription (U.S.)
The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)