[Webinar] Drive Leads with our Marketing Self-Assessment
Date: 06/28/18
Location: St. Louis, MO
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Part of the Technical College System of Georgia, LTC serves Hall County and the surrounding area with career-technical education programs and customized business and industry training.
Must Read Free Eguides
Download these helpful knowledge building tools
- Create a High Performance Dealership with Bob Clements: Service Department Volume 1
- Safety Strategies Volume 1: Loaders & Attachments
- How to Sell Volume 3
- Best Practices of Elite Dealerships Volume 4
Rural Lifestyle Dealer thanks these sponsors of our digital content:
Resources
Create a High Performance Dealership with Bob Clements
This video series features Sara Hey of Bob Clements International, who leads discussions regarding how to search for and lock down the types of employees you desire.
- Finding & Hiring Employees: Making the Offer
- Finding & Hiring Employees: Effective Interviewing
- Finding & Hiring Employees: Sales Department
- Finding & Hiring Employees: Service Department
- Finding & Hiring Employees: Parts Department
- Finding & Hiring Employees: New Ways to Find Candidates
Create a High Performance Dealership with Bob Clements is a regular feature in the E-Brief Daily email newsletter. It is brought to you by Yanmar.
Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: agmarketing-ya@yanmar.com or call 770-877-9894.
Events
Poll
Rank these qualities in a successful salesperson:
- Confident
- Good listener
- Good negotiator
- Great personality
- Persistent
- Trustworthy
Current Issue
Rural Lifestyle Dealer
Earning Customers' Trust
Succession Planning Step-by-Step
East Tennessee ATV & Powersports: All Work & All Play
Commentary: Reducing Friction
Dealer News
- ASV Adds Minnesota Dealer to Network
- EDA Announces 2018 Dealer’s Choice Award Recipients
- GIE+EXPO to Offer Profit-Boosting Education for Dealers
- KanEquip Acquires McConnell’s Machinery Ottawa Store
- New Dealer Building in London, Ont., a Sign of Kubota’s Strategy
Videos
Titan Implement's Expanded Offerings
Rural Lifestyle Dealer columnist Mike Wiles talks with Baily Turner, vice president of Titan Implement, at the 2018 National Farm Machinery Show. Turner highlights the company's expanded product lines and its second facility in Georgia.
Mahindra North America Introduces New Higher Horsepower Tractors
Mahindra North America announced its entry into the higher horsepower utility tractor market with the 6000, 7000, 8000 and 9000 series tractors at its National Dealer Meeting. Ryan Pearcy, Senior Manager of Product Development for Mahindra North America, describes the features and functionalities of the new series.
Mahindra North America's New Products for 2018 and Upcoming Technology
Mani Iyer, president and CEO of Mahindra North America, comments on the company’s expanded product lines on either end of its horsepower range, its goals to be among the world’s most admired brands and upcoming technology.
Thurston Mfg. Introduces New Edger for the Contractor Market
Are your contract customers looking to ditch their shovels and eliminate back breaking labor? Thurston Mfg. now offers a way to rapidly finish off sidewalks and curbs for seeding or sodding with its new sidewalk and curb edger skid steer attachment.
eBrief Features
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A 'Deep Down' Look at Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report [Webinar]
Rural Lifestyle Dealer's Managing Editor, Lynn Woolf, shares a "deep down" look at the rural market in this interactive webinar. She presents trends from the extensive 2018 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.] -
Bobcat CEO Says, ‘Don't Walk Away From NAFTA’
Manufacturers' ability to sell to Canada and Mexico is too important. -
Degagne Equipment Remains Strong as Single-Store John Deere Dealership
Scott Mcleod is the third generation owner of Degagne Equipment, a single-store John Deere dealership based in Emo, Ontario, just across the Rainy River from International Falls, Minn. Mcleod participated in RLD&’s 2018 Dealer Business Trends & Outlook survey and was the lucky random winner of the $100 gift card. -
RDO Equipment Targets Rural Lifestylers with Content Marketing
Adapt the strategies of RDO Equipment Co., a John Deere dealership with 75 locations, to reach hobby farmers, large acreage owners and others.
From the Desk of RLD
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Avoid This Upselling 'Miss' at the Parts Counter
Don’t let long lines and hurried customers keep you from upselling and cross selling at your parts counter. -
Reducing Friction
The topic of the “Amazon Effect” came up during a recent conversation with our dealer advisory board. This refers to the impact the digital marketplace has on the traditional business model regarding consumer expectations and the new competitive landscape, according to a story posted on MillenialMarketing.com. -
Who Will Take Over?
More than a third of the dealers in a recent Rural Lifestyle Dealer poll say they plan to retire in the next 5 years. What about your plans and are you ready? -
7 Business Lessons from Inventor of E-Z- GO Golf Car, former Textron CEO
Try applying these business philosophies from B.F. “Bev” Dolan, who died on Feb. 21 at the age of 91.
Rural Lifestyle Dealer Podcast
‘Great Ideas’ Series: Proven Power Recruits Veterans for Service Team
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Andy Flint, service manager of Wisconsin-based dealership, Proven Power, for our new “Great Ideas” series.
The Rural Lifestyle Dealer podcast is brought to you by Yanmar.
Using ever advancing technology, Yanmar continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating its products, services and knowledge into superior quality, comprehensive solutions.
Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
Dealership of the Year
Now Open: 2018 Dealership of the Year Nominations 
Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America.
Webinar Replay
Help Me Motivate My People!
Sara Hey of Bob Clements International helps you understand how to retain and motivate your team. Learn how each of your employees have different needs and what you can do as a manager to fully engage them in your dealership.
This FREE webinar was brought to you by Yanmar.
Watch the replay here.
Product Roundups
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Snow Removal Product Spotlight 2018
Check out the latest in snow removal for 2018. -
Zero-Turn Mowers Product Roundup 2018
Check out the latest zero-turn mowers from some of the industry's leading suppliers. -
Skid Steers, Wheel Loaders & Attachments Product Roundup 2018
Check out the latest skid steers, wheel loaders and attachments from some of the industry's leading suppliers.
Top Store Items
2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.
2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.
Rural Lifestyle Dealer 1-Year Subscription (U.S.)
The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)