[Webinar] Improve Your Image and Sell More Using Online Reviews
Date: 08/30/18
Location: St. Louis, MO
View Event
In Part 1, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares how they transitioned from a website template solution to working with a website provider for a customized and search-engine friendly website.
Must Read Free Eguides
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- Safety Strategies Volume 2: ROPS, UTVs and Chain Saws
- Create a High Performance Dealership with Bob Clements: Parts Department Volume 1
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- Create a High Performance Dealership with Bob Clements: Service Department Volume 1
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Resources
Create a High Performance Dealership with Bob Clements
The below video series features Sara Hey of Bob Clements International, who will lead you through the basics of dealership management.
- Management Basics: Creating a Culture
- Management Basics: Cross Training Plus Fun
- Management Basics: How to Delegate
- Management Basics: Making Meetings Productive
- Management Basics: Employees Reflect Leadership
Create a High Performance Dealership with Bob Clements is a regular feature in the E-Brief Daily email newsletter. It is brought to you by Yanmar.
Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: agmarketing-ya@yanmar.com or call 770-877-9894.
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Rural Lifestyle Dealer
Devising New Rules of Engagement
Demand Smart Technology from Financing Partners
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Dealer News
- Deep South Equipment Dealers Assn. & Southern Equipment Dealers Assn. Merge
- CASE Announces North American Dealer Network Expansion
- Mike Caraway, Exec VP Midwest-SouthEastern Dealer Assn., Passed Away
- Record Crowd Gathers in Iowa City to Discover Leading Ag Equipment Marketing Strategies at the 2018 Dealership Minds Summit
- P&K Equipment Expands with 5 New Locations, After Acquiring John Deere Dealership, Grissoms
Videos
Management Basics: Cross Training Plus Fun
Sara Hey of Bob Clements International says cross training improves productivity, efficiency and quality at your dealership.
And, as part of building up your team, don't forget to add some fun. "What are you dong to make employees want to work at your dealership?" Hey asks.
Management Basics: How to Delegate
Sara Hey of Bob Clements International says that you can delegate more effectively by slowing down and communicating, avoiding the tendency to micro-manage and giving employees the resources and authority they need to compete the task or project successfully. "Delegation creates an environment of trust," Hey says.
Management Basics: Making Meetings Productive
Sara Hey of Bob Clements International says that when meetings are done effectively, they unite your team, create clarity about goals and create accountability. "Meetings should always propel your dealership forward," Hey says.
Management Basics: Employees Reflect Leadership
Sara Hey of Bob Clements International says that a dealership staff is a reflection of its leadership team. They won't be motivated if you are not motivated.
eBrief Features
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Succession Planning Step 7: Integrate Succession & Estate Planning
There is an overlap between a dealer’s estate plan and succession plan, so they should be done in tandem and recognize the unique aspects of the dealership business as well as the succession goals of the retiring dealer. -
Succession Planning Step 6: Identifying Options for Transferring Ownership
Consider various strategies for transferring ownership, including gifting, selling or redeeming the owner’s interest, selling business assets, tax-free exchanges and others methods. -
Succession Planning Step 5: Planning for Ownership Succession
Succession planning involves the perspectives of the purchaser as much as the seller. The purchaser could be the children or other family members of the owner, or they could be non-family members. Here are considerations to make when accounting for buyer perspectives. -
Succession Planning Step 4: Review Options for Funding the Transfer
Transitioning ownership involves careful consideration of how the transaction will be funded. Buyers and sellers should remember several funding options in succession planning.
From the Desk of RLD
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Selling to Agrihoods, the Rural Lifestyle Offshoot
Agrihoods are master planned communities built with a working farm as a focus — and these communities need your equipment and expertise. -
Hear from New Mahindra NA Marketing Vice President Jay Litsey
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status. -
Avoid This Upselling 'Miss' at the Parts Counter
Don’t let long lines and hurried customers keep you from upselling and cross selling at your parts counter. -
Reducing Friction
The topic of the “Amazon Effect” came up during a recent conversation with our dealer advisory board. This refers to the impact the digital marketplace has on the traditional business model regarding consumer expectations and the new competitive landscape, according to a story posted on MillenialMarketing.com.
Rural Lifestyle Dealer Podcast
What Smart Technology for Financing is & Why Dealers Need it
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeff Boots and Roderick Wilkins of Capgemini who explain that artificial intelligence, block chain and smart contracts are three kinds of technology improving processes and outcomes in other industries.
The Rural Lifestyle Dealer podcast is brought to you by Yanmar.
Using ever advancing technology, Yanmar continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating its products, services and knowledge into superior quality, comprehensive solutions.
Top Directory Listings
Yanmar
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
Dealership of the Year
Now Open: 2018 Dealership of the Year Nominations 
Manufacturers, customers and even the dealers themselves are all invited to participate by nominating top dealers from across North America.
Webinar Replay
Help Me Motivate My People!
Sara Hey of Bob Clements International helps you understand how to retain and motivate your team. Learn how each of your employees have different needs and what you can do as a manager to fully engage them in your dealership.
This FREE webinar was brought to you by Yanmar.
Watch the replay here.
Product Roundups
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Farm Progress Show 2018 Exhibitor Roundup
View the latest offerings from these exhibitors scheduled to be at the 2018 Farm Progress Show. -
Snow Removal Product Spotlight 2018
Check out the latest in snow removal for 2018. -
Zero-Turn Mowers Product Roundup 2018
Check out the latest zero-turn mowers from some of the industry's leading suppliers.
Top Store Items
2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.
2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)
Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.
Rural Lifestyle Dealer 1-Year Subscription (U.S.)
The information source for equipment dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues.)