From the Desk of RLD

Opposing Views on Automatic Inventory Replenishment

Mani Iyer, president and CEO for Mahindra North America, responds to dealer concerns about the company’s automatic replenishment program for tractors, which was implemented this past year.
Mani Iyer, president and CEO for Mahindra North America, responds to dealer concerns about the company’s automatic replenishment program for tractors, which was implemented this past year.
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Hear from New Mahindra NA Marketing Vice President Jay Litsey

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
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From the Field

Reducing Friction

The topic of the “Amazon Effect” came up during a recent conversation with our dealer advisory board. This refers to the impact the digital marketplace has on the traditional business model regarding consumer expectations and the new competitive landscape, according to a story posted on MillenialMarketing.com.
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