From the Desk of RLD

Hear from New Mahindra NA Marketing Vice President Jay Litsey

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
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From the Field

Reducing Friction

The topic of the “Amazon Effect” came up during a recent conversation with our dealer advisory board. This refers to the impact the digital marketplace has on the traditional business model regarding consumer expectations and the new competitive landscape, according to a story posted on MillenialMarketing.com.
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From the Field

Defending Your Brand

We poll our subscribers each Monday on a wide range of dealership topics and one question in particular stirred up our dealer-readers: “Do you agree or disagree with the U.S. District Court ruling in favor of Deere & Co. in a lawsuit filed to protect use of the trademark green and yellow color combination on agricultural equipment?”
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