What makes a dealership successful in the rural lifestyle market? You can now get tips first-hand from Rural Lifestyle Dealer magazine's 2011 Dealership of the Year winner by viewing the latest video series at www.rurallifestyledealer.com. This all-new 7-part video series features the Rogersville, Mo., store of S&H Farm Supply, which does $9 million in revenue and was named the 2011 Rural Lifestyle Dealership of the Year.

Headquartered in Lockwood, Mo., the four-store company is well known in southwestern Missouri as a farm equipment dealer. But with more of its customers selling off farmland to rural consumers, S&H had to adapt its sales and inventory strategies in order to attract consumers, professional landscapers, and large property owners.

In the video series, Rural Lifestyle Dealer's editors interview S&H Farm Supply President Eric Schnelle. He discusses the unique needs of the rural lifestyle customer and how it differs from the production farmer, how S&H has strengthened its brand and optimized its web presence, and provides proven tips and tactics for taking on a new product line. Schnelle also shares business lessons learned in the wake of May's deadly tornado in Joplin, Mo., where the S&H dealership there was spared.

The video series is sponsored by Basic Software Systems, based in Texarkana, Texas, which has done business with S&H Farm Supply for 23 years. Founded in 1979, the family-owned company is a leading provider of business management software and solutions for dealers throughout the U.S. and Canada. To view the 7 videos, click here.

Rural Lifestyle Dealer is the only media serving retailers to the rural lifestyle, hobby farmer and large property owner market. Rural Lifestyle Dealer editors launched the annual Dealership of the Year program in 2007 to recognize best practices among the evolving rural lifestyler retail model.