KIOTI Using Social Media to Boost Exposure

January 22, 2010 | Posted in Best Practices

KIOTI Tractor, a division of Daedong Industrial Company Ltd, has recently begun utilizing YouTube to showcase their line of 22-90 horsepower tractors in action. Short videos have been uploaded to www.youtube.com in response to increasing requests by both customers and dealers to see KIOTI tractors equipped with various implements successfully completing a variety of work. YouTube’s increasing popularity, easy accessibility and continued growth across various age groups makes it an ideal place for KIOTI to post these videos.

“While KIOTI’s brand identity and market share has consistently grown over the past 20 years, we’re still finding that people want to see our tractors performing the type of work they would use it for if purchased. Seeing a fellow farmer, landscaper, homeowner or other tractor owner successfully accomplish the work they encounter gives a potential customer peace of mind that our product can handle their workload,” states Ron Parrish, Market Development Manager for KIOTI. “Furthermore, it helps us build brand identity among younger generations who tend to utilize YouTube more and more through their mobile phones or computers.”

KIOTI customers and dealers can also post their own KIOTI Tractor videos on YouTube, further expanding KIOTI’s presence on the site. Any YouTube visitor can then watch the videos and comment on them, add them to their favorites or share them with other tractor owners or enthusiasts.

“We want to show KIOTI Tractors in action and know what’s being said about KIOTI in the marketplace,” states Tony Brown, National Sales Manager for KIOTI. “By keeping tabs on how both our company and our products are perceived in the field we’re better able to adapt to changing market conditions and customer needs. The more avenues we provide for our customers to communicate with us, the more effective we can be as an organization in servicing them.”

Here are links directly to a few of the KIOTI videos currently posted on YouTube:

https://www.youtube.com/watch?v=zzSe43bZmqQ

https://www.youtube.com/watch?v=FM90AAZ-myI

https://www.youtube.com/watch?v=Fx7Jf0nSRbs

KIOTI manufactures over 30 tractor models in the 22 to 90 hp range, all of which are backed by their industry leading 4-Year, Full-Fleet Warranty. KIOTI Tractor is a member of AEM and several other trade associations serving the farm equipment and related industries.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

KIOTI Using Social Media to Boost Exposure

This month's digital sponsors: