Breaking through with your dealership’s marketing promotions is tough during the holiday season, as you compete against some of the best marketers in the business, especially those with big staffs and bigger budgets.

Choosing the right promotional words can earn you that “stop-and-look” moment that could lead to a sale, according to a post from Vertical Response, an online marketing company. For instance, these three words still capture attention:

  1. Sale
  2. Off (as in 10% off)
  3. Now

These words promise an incentive and are easy to understand.

On the other hand, stay away from these words:

  1. Hurry
  2. Final days to save
  3. Guaranteed

These words don’t offer enough specifics or won’t be believed.

Read more about words that can drive or deflate sales.