MILWAUKEE — Briggs & Stratton Corp. (NYSE: BGG) is launching its new "YOU.POWERED." brand tagline. As part of the launch, the company is turning to social media with a contest asking its 70+ million customers or owners to submit their stories about doing powerful things with outdoor power equipment for their neighbors, communities, or even in their own yards.
Five winners will each get $3,000 to help fund their project, plus a new piece of outdoor power equipment from Briggs & Stratton.
"Briggs & Stratton is the brand that provides power to help people get work done to achieve their goals, and our new YOU.POWERED. focus reflects that," explained Steve Kruger, director of global brand marketing at Briggs & Stratton. "We have heard great stories for years about neighbors helping neighbors by snow blowing a driveway or mowing a lawn or even entire communities getting together to clean up a park. These are the types of stories we want to hear about and celebrate. These are the types of stories that inspire us and others."
To enter, upload a photo or video and include a brief description of yourself or somebody you think deserves recognition for a powerful achievement or undertaking. Use the contest entry tab at www.youpowered.com and tag @BriggsAndStratton between April 12 and June 17. Complete rules and details can be found at www.youpowered.com.