Dear Rural Lifestyle Dealer,

It’s no secret that good management is the key to a successful dealership. However, it can be a constant challenge to ensure a positive experience every time for your customers; stay competitive; grow and energize your team; and keep focus on sales and customer retention. Figuring out the best ways to accomplish those goals can lead to success, with your dealership potentially earning big numbers — in both customer growth and revenue levels.

Rural Lifestyle Dealer collaborated with leading dealer management teams from across the U.S. to create this eGuide, completely FREE, stacked with insight, advice and knowledge you can use to enhance your management skills and boost your chances for success.

Making the Most of Opportunities

When Mike Lane of Lane Tractor Sales first started his dealership more than 16 years ago, he had just a 2-acre location. Now, his dealership serves as the West Coast distribution hub for LS Tractors, and he attributes his success to making the most of opportunities.

Lane Tractor Sales builds business by offering competitive prices, a large inventory and finding new ways to expand. In this FREE eGuide, Mike Lane shares insight into…

  • Choosing lines and dealing with brand awareness issues
  • Knowing where you stand on price against competing dealers
  • Understanding state regulations and tracking minimum wage increases
  • When and how to expand your dealership

Get this eGuide for Free with a Free Account!

New members, click "Sign Up" for free account. Or, regular members click "Log In".

Doing What’s Right

Tim Havens started Falls Farm & Garden Equipment as an Allis Chalmers dealer with only 3 tractors, 13 snow blowers and a few Jonsered chainsaws. Now, his dealership is known as “The Power Center of the North Country” while still remaining a single-store dealership. Havens says he has found success because he reinvests in his business and does whatever it takes to be professional and serve his customers.

Falls Farms & Garden Equipment prides itself on its large inventory, personal service and its commitment to operating with integrity. In this FREE eGuide, Tim Havens shares his top advice on how he’s grown his dealership and gained and retained customers while still remaining independent and practicing ethical business strategies.


Making the Sale

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.

In this FREE eGuide, Doug Williams of Williams Tractor shares his top strategies and advice on maintaining a top dealership such as…

  • How to use the dealership’s location as an advantage
  • Avoiding seasonal gaps in workload and keeping a positive cashflow
  • Offering rental to promote compact tractors
  • Determining the “sweet spot” for margins and focusing on the sale
  • How to promote the dealership in the off-season

Enact successful management strategies and watch your dealership flourish. Download this FREE eGuide and strengthen the future of your dealership business.


Get this eGuide for Free with a Free Account!

New members, click "Sign Up" for free account. Or, regular members click "Log In".

Yours for a better rural equipment industry,

Lynn Woolf signature

Lynn Woolf, Managing Editor