Dear Rural Lifestyle Dealer,

A parts department is often the first impression of a dealership and many times, it’s the first interaction new customers have with dealerships. If there is a place to make a good first impression inside, this is where it would happen.

“Word of mouth” marketing is a critical aspect to increasing your business. When a customer has a great experience at your store, they will gladly walk out and tell others. Ensuring your customers have a positive experience every time they visit your dealership may seem like a daunting task. However, a series of small changes can make a big difference in the overall customer experience.

Rural Lifestyle Dealer has collaborated with industry experts to develop an extensive document, equipped with the most relevant knowledge to advance your business and improve customer service like never before, and they’ve made it absolutely free.

Start your journey toward developing a solid parts department that allows you to win over more customers and retain the ones you already have.

Learn what your parts department can do to improve customer experiences.

Creating the ‘Wow’ Experience with Parts

Your parts department often has the highest level of customer contact, so what you do and how you do it will have more impact on your customers than either sales or service. There are various changes and improvements you can make today with your store and your staff.

Download this FREE eGuide to learn what opportunities exist for you to improve what you do, how your parts area looks and the interactions you and your people have with your customers.

Get this eGuide for Free with a Free Account!

New members, click "Sign Up" for free account. Or, regular members click "Log In".

Why Time is Your Enemy in the Parts Department

As you think of time in the parts department, it’s important to look at all of your parts processes and find ways to be more efficient. You want to find ways to take less time every day to operate at peak performance.

This FREE eGuide provides you with tips and techniques to eliminate unnecessary time-wasters and help you focus your time where it really matters to ultimately grow both your profits and your customers.


This FREE eGuide has actionable advice and strategies you can immediately implement into your service department.

Improve Your Parts Fill Rate

Everything that is done in parts departments is to make one thing happen — provide the parts needed by your customers as well as your service department. In this FREE eGuide, you’ll gain insight into creating a balance between inventory supply and demand so that everyone, including the owner, is happy at the end of the day.

You’ll learn how to…

  • Update your department to keep up with the ever-changing industry
  • Stock the right parts for both your service department and customers
  • Understand the difference between “gross” inventory turns and “true” inventory turns to accurately measure turns
  • Balance the dealership needs to meet the demands of the customers, dealership and parts people
  • Eliminate lost sales by determining your department’s “fill rate out of stocking inventory”

No department interacts with and affects more customers than a parts department. Download this FREE eGuide and strengthen your dealership today.


Get this eGuide for Free with a Free Account!

New members, click "Sign Up" for free account. Or, regular members click "Log In".

Yours for a better rural equipment industry,

Lynn Woolf signature

Lynn Woolf, Managing Editor