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The latest episode of the Rural Lifestyle Dealer Podcast series is now available. This episode we talk with sales coach Greg Martinelli about the topic of outside sales for the rural equipment market.

Martinelli says 5 common fears can derail your sales success, which include the  fear of cold calling, public speaking, looking incompetent, being too “salesy,” asking prying questions as well as the fear of calling on the big accounts.

In this discussion, Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming those fears. Martinelli draws on 28 years as an ag sales professional. He also talks through the mechanics of those personal on-site visits.

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Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know