A recent  Rural Lifestyle Dealer poll asked dealers what customer segment makes up the largest percentage of their customer base. Over 46% of dealers said hobby farmers are their largest customer segment. That was followed by 32.6% of dealers saying production farmers made up the largest percentage of their customers. Turf/landscape contractors were the top segment for 11.6% of dealers and construction contractors were the largest customer segment for 7% of dealers who responded to the poll.

Customer Segment chart