Cresco, Iowa, August 10, 2011 — Featherlite Trailers, a leading horse and livestock trailer manufacturer, has named Lance Smith its new South-Central Territory Manager.
Smith brings many years of sales experience to Featherlite with over ten years in the aluminum horse and livestock trailer industry. His credentials include territory manager, marketing manager and senior management at trailer companies.
In addition, Smith is a member of the United States Team Roping Championships (USTRC), and he and his family are actively involved with performance horses, including team roping and barrel racing. He also has experience in the motorsports industry.
The South-Central Territory is comprised of Texas, Oklahoma, Arkansas and Louisiana. Smith will be based in Sterling, Oklahoma. The role of a Featherlite territory manager is to assist dealers in their territory and provide expertise on Featherlite's latest products and features. They help dealers in all their efforts to expand their dealership and offer a diversity of Featherlite products and services to customers. Territory managers also attend trade shows and meet with customers in various areas of the country.
Smith will be at the North American Trailer Dealers Association (NATDA) Trade Show & Convention in Dallas, Texas, September 8-10, 2011. The event is open to dealers, vendors and manufacturers in the trailer industry.