August 1, 2011

HOUSTON, TX – Continuing its commitment to the future of farming in Texas, Houston-based Mahindra USA, the number one selling tractor in the world, is proud to announce its corporate sponsorship of the Texas FFA (Future Farmers of America). In return for a cash donation, the tractor leader will receive promotional consideration on Texas FFA materials, newsletters, and website along with representation at the association’s various conferences and conventions.

“The FFA is a dynamic student-led leadership development organization for students of agricultural education and for that reason this sponsorship is a natural fit for us,” said Mahindra USA’s Marketing Communications Manager, Martin Cisneros. “We are committed to our farming community and happy to sponsor the FFA, an organization that changes lives and prepares students for premier leadership, personal growth and career success.”

Mahindra USA is no stranger to community involvement. Through the years, Mahindra has sponsored a college scholarship for 16 high school seniors as part of the national FFA’s Women in Agriculture program. The company also recently launched the Mahindra Recovery Assistance Program, which is focused on deploying Mahindra Tractors that are in dealer inventories to assist in the cleanup of communities affected by the recent tornadoes in southwest Missouri and throughout the southern states. In addition, many independent Mahindra dealers sponsor college scholarships for local students in their communities.

Mahindra USA, Inc. enjoys an extraordinarily high level of customer satisfaction due to an unequalled commitment to quality.  A recent study found that 98% of Mahindra owners were likely to recommend Mahindra to their friends and family.

Tractor owners are not the only people touting the quality of Mahindra products. In 2007, M&M’s Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists. 

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 7.1 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes.  In its quality journey, Mahindra’s Farm Sector has won the Deming Application Prize in 2003, followed by the Japan Quality Medal in 2007. It is the 20th Company in the world, the 2nd company in India, and the only tractor manufacturer in the world to achieve this distinction.

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com. 

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com.

Mahindra USA President Mani Iyer (left) and former Vice President of Marketing Mike Hilderbrand (right) pose with Texas FFA students at the company’s North American headquarters in Houston.