Niche Markets

How To Sell: Trailers

Trailers: When a Dealer Can Speak from Experience

Randy Schuchard of Schuchard Westside GMC in Watertown, S.D., started selling trailers back in 1974, though the dealership has been at this location since 1963. Over time, the trailers on the lot have steadily increased in size, according to Schuchard.
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How to Sell Generators: Selling Peace of Mind

Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.
In August, as Hurricane Irene aimed for the U.S.'s Eastern Seaboard, residents along the coast went shopping. Stores were cleaned out as people bought essentials to help them get through the storm and clean up in the aftermath. In a few hours, flashlights, batteries and essential food items were in short supply across the region.
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How to Sell

Skid Steers & Attachments: Compact, Strong and Looking for Work

While the economic downturn hit compact equipment sales hard, dealers don�t have to stock new skid steers to sell attachments.
Often called the “Swiss army knife” of construction equipment, the compact and powerful skid steer and its tracked counterparts can find work on a hobby farm or in a landscaping operation as easily as they can on a building site.
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How To Sell Rotary Tillers: Sell Today, Till Tomorrow

Selling rotary tillers to rural lifestyle customers requires keeping them in stock and ready for delivery.
Picture this: I's a Friday afternoon in May, and the warm, dry weather is expected to continue through Sunday. Then, a couple shows up at your dealership and walks straight to the rotary tillers. Is your staff ready to close the sale?
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