2023 Dealer Business Trends & Outlook
With ‘Historic’ in the Rearview, Dealers Prep for More ‘Realistic’ 2023
Dealers are anticipating parts and service business to remain strong in 2023
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ARTICLES
2022 Rural Lifestyle Dealer Business Trends & Outlook
Uncertainty Cracks Dealer Optimism
Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.
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2021 Rural Lifestyle Dealer Business Trends & Outlook
Rural Lifestyle Dealers’ Optimism Remains Strong
Annual survey shows continued optimism from rural equipment dealers heading into 2021, despite some lingering concerns over end-user demand and inventory availability.
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What Rural Lifestylers Want From You
Sod Producer Finds Opportunity in Selling Robotic Mowers
Robotic mowers have been a natural addition to Super-Sod’s offering of premium-grade seed, sod and turf management solutions.
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Dealer-Tested Ideas: Improving the Shopping Experience
A desire to improve efficiency and create memorable shopping experiences has dealers reinvesting in their facilities — from the parking lot to the back door.
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Dealer Profile
Wickham Tractor: Agricultural Roots, Ruralpolitan Ambitions
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
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How Dealers Foster Landscaper Loyalty
The landscaping industry has grown and matured, but saving time is still the bottom line for contractors.
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Dealer Profile
Martin Implement Devises New Rules of Engagement
The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
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Dealer Profile
East Tennessee ATV & Powersports: All Work & All Play
The Clawsons of Elizabethton, Tenn., make running 3 businesses look easy, including a 1-year-old tractor dealership. To them, it’s as much recreation as it is work.
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Top Articles
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Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.