Rural Lifestyle Dealer
Checking in on the Rural Lifestyle Market
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2025 Dealership of the Year Video Series
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Broadhead Equipment was founded in 2019 by father-son duo Richard, owner, and Jordan Broadhead, owner and business manager, who started the business with a service truck and 2 Cat D11 engines in an empty shop.
With a total of 7 employees and total 2024 revenue at $7.7 million, the business is one of the fastest growing tractor dealers in the north-central Alabama area, they say. The Broadheads takes pride in becoming Alabama’s leading Kioti dealer, and one of the top in the Southeast.
Learn more — from the dealers themselves — how they are achieving excellence.
Class of 2025:
Broadhead Equipment, 2025 Dealer of the Year
Broadhead Equipment | ||
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How Broadhead Was Built: Dealer Origin Story | |
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Dealership of the Year’s Customer-focused Philosophy | |
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Going Lean and Growing Strong | |
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How a Small but Mighty Dealership Maintains a Loyal Customer BaseWatch Video | |
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Behind the Scenes at Broadhead Equipment: Service, Parts and PeopleWatch Video | |
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Lessons on Leveraging Marketing Strategies in a Rural Dealership | |
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How a Dealer Software Upgrade and Advanced Accounting Delivered Results | |
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Dealer’s Investment in Rural Community Relations Boosts Goodwill and ROI | |
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Prioritizing Customer Satisfaction Drives Dealership of the Year’s Optimistic ForecastWatch Video | |
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Current Issue
Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025
Focusing on Key Products Helps Broadhead Equipment Grow Sales
Must Read Free Eguides
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- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
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Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.