Rural Lifestyle Dealer's Best of the Web: Sept. 5, 2023

September 5, 2023

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

The Best Tradition in College Football
Asphalt Made from Soybeans?
How Long to Mow 1 Acre?
A Walk Around Kubota's U48-5 Excavator
A Week in the Life of an Equipment Dealer

Best of the Web This Week is brought to you by Monarch Tractor.

Monarch Tractor, maker of the MK-V, is the world’s first fully electric, driver optional, connected tractor set to enhance farmers’ existing operations, alleviate labor shortages, and maximize yields. Monarch Tractor is committed to elevating farming practices to enable clean, efficient, and economically viable solutions for today’s farmers and the generations of farmers to come. With cutting-edge technology, global reach, and an experienced team, Monarch Tractor is delivering meaningful change for the future of farming. For more information, visit www.monarchtractor.com.

The Best Tradition in College Football

As NCAA football kicks off tomorrow, all should know the facts of the greatest tradition in college sports. So what does this University of Wisconsin video clip have to do with Farm Equipment magazine? Well, we are headquartered in the Dairy State, home to a great many farm equipment dealers and manufacturers and well, Mike Lessiter is an alum. Mike took his dad, Frank (Lessiter Media founder), to this game (birthday present) to witness this pivotal moment in history. P.S. The Badgers are back!

Asphalt Made from Soybeans?

The Farm Progress Show this week had all sorts of innovation on display, but did you know you were walking on innovation? In this video from WCIA News, a representative from the Illinois Soybean Association explains how collaborative efforts between researchers and the Illinois Soybean Association has brought soy-based asphalt to the Farm Progress Show in Decatur.

How Long to Mow 1 Acre?

In this video from Tractor Bob, the ZT Avenger by Bad Boy Mowers gets put to the test, seeing how long it will take the machine to mow a single acre. The ZT Avenger is a residential-grade ZTR — one of the best in its price range, according to Tractor Bob.

A Walk Around Kubota's U48-5 Excavator

Neil Messick of Pennsylvania’s Messick’s Equipment walks viewers around a Kubota U48-5 excavator that he sold to YouTuber Tractor Time with Tim. Tim later joins Neil to discuss his purchasing decision.

A Week in the Life of an Equipment Dealer

On his Tractor Therapy YouTube channel, Mike Scholten of Scholten’s Equipment in Washington informs viewers about the equipment the dealership sells and how to use it. In the inaugural episode of Tractor Therapy Weekly, Mike gives you a peek into his week — what went well, and what didn’t.

Is there something you want to share in "This Week"? Send us an email.

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.