Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by Monarch Tractor.

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Monarch Tractor, maker of the MK-V, is the world’s first fully electric, driver optional, connected tractor set to enhance farmers’ existing operations, alleviate labor shortages, and maximize yields. With cutting-edge technology, global reach and an experienced team, Monarch Tractor is delivering meaningful change for the future of farming. Click here to learn about your opportunities as a Monarch dealer.

4 Steps to Overcome the 'Price Shopper'

Powersports Dealer Marketing Professional Brandon Prokupek recently blogged about a phenomenon that impacts all dealerships in all industries: the price shopper. Prokupek gives dealers 4 tips on how to handle these customers and find opportunities for profit.

Dealership interior

Exmark Wants to Teach You How to Make Stew

Exmark's marketing team is thinking outside the box with customer interaction in this video with Exmark Ambassador and ‘Iron Chef’ Showdown Winner David Bancroft. If the goal is to make people's mouths water whenever they see an ExMark mower, they've hit the nail on the head. That might be the best looking cornbread I've ever seen.

Kubota Dealer Hits the Track at the Miami Speed Race

Well, they didn't literally drive on the track. But Kubota dealer Florida Coast Equipment recently got up close and personal with the action at the Miami Speed Race, where the No. 1 Kubota Chevrolet competed, piloted by Ross Chastain.

Wright Manufacturing's Autonomous ZK Mower in Action

General Manager for John Deere dealer McGavic Outdoor Power Equipment Nicholas Sliger recently took to LinkedIn to show off Wright's autonomous ZK. Hopefully no IKEA shoppers were alarmed by the sight of a moving lawnmower with no operator.

What Does the Future Hold for the Electric Tractor Market?

Our sister publication Ag Equipment Intelligence recently took a look at the electric tractor market's true potential in North America, including some interviews with executives at Bobcat and Yanmar about their electrification plans.

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Best of the Web This Week is brought to you by Monarch Tractor.

Monarch Tractor, maker of the MK-V, is the world’s first fully electric, driver optional, connected tractor set to enhance farmers’ existing operations, alleviate labor shortages, and maximize yields. With cutting-edge technology, global reach and an experienced team, Monarch Tractor is delivering meaningful change for the future of farming. Click here to learn about your opportunities as a Monarch dealer.

Monarch Tractors


Click here to view past Best of the Web This Week updates.