In this special session, recently retired Leo Johnson (chairman) & Eric Reuterskiold (president/CEO) of Johnson Tractor (Dealership of the Year Alumni Group) rewind the clock and describe the succession plan they carefully scripted in 2011 and fully executed in 2021.

Reuterskiold was a young operations manager for the 3-store group when the Johnson brothers identified him and called upon him to lead the company until their children would be of the age to consider returning.

No one knew for sure how the plan would play out, but it did as Farm Equipment reported in 2014. Recently, the 3rd generation returned and assumed leadership roles, under the direction of Reuterskiold.

In this tag-team presentation both owner and successor detail how to make what could be an uncomfortable situation work, with emphasis on open and honest communications about a plan that all commit to following. If you haven’t seen Johnson and Reuterskiold present before, they’re known for calling it like they see it, warts and all.

Leo Johnson

Leo Johnson, Chairman, Johnson Tractor

Eric Reuterskiold

Eric Reuterskiold, President/CEO, Johnson Tractor

You’ll Learn:

  1. What should go into a succession planning document that is direct yet still allows flexibility for an array of challenges.
  2. What capable talent wants to see to confidently engage in a plan that may not have the promise of ownership.
  3. The milestones and checks and balances to see if the plan is on track and/or needs to be altered, and to keep all parties accountable to the covenants made to one another.

To register for this dealer-only event visit

Click here to download the 2024 Dealership Minds Summit program.

The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Join the top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for two days of unrivaled learning and networking. Limited seats available.

Title Sponsors for the 2024 event are AgDirectMachinery Scope, IronSolutions by Fusable, AXONDealer Information Systems Corporation (DIS)TractorHouseVitalEdge Technologies, Basic Software SystemsAssociated Equipment Distributors (AED)AgGuardGeringhoff, PTx Trimble Agri Spray Drones, and LST Group.