The outdoor power equipment (OPE) market reported a year-over-year revenue increase in 2024, despite notable fluctuations across months and regions, according to Constellation Dealership Software’s latest market update.

The report analyzed sales data from 1,153 dealerships, representing $5 billion in total sales and over 2 million new whole goods sold in 2024. While January started flat, revenue climbed steadily through the spring, peaking with a 10% increase in April compared to the previous year. However, a decline set in by late summer, with September posting an 11% year-over-year drop, marking the sharpest decline of the year.

Reviewing tractor market data from Constellation Data Solutions’ December report, issued Jan. 15, tractor dealers in the U.S. and Canada experienced a combined revenue increase of 36% in December, with 6% in U.S. and 30% from Canadian tractor dealers.

By the Numbers

In the U.S., tractor dealer revenue increased 6% in December, similar to February, where the United States experienced 5% revenue growth from February to March.

The steepest declines were reported in the data coming in from Canada, where tractor dealer revenue increased 30% in December, after seeing declines in October to November at -15% to -16%.

About the Report, Straight from the Source

  • The report is based on a group of dealers who have reported their data over the previous three years.
  • The dealer count, wholegood unit sale count, and total sales numbers above show the actual number of dealers and total sales being analyzed.
  • The graph and analysis on the following pages is based on a smaller “same store” group of dealers who have submitted data each month for three years in a row.
  • The report is showing data from combined sales of parts in all departments, wholegood sales and service repairs.
  • The report is showing a year over year average with a yellow line indicating the current year performance over the previous year.
  • Constellation Dealership Software companies, Ideal, c-Systems and Charter, have developed the largest database of dealership transactional sales, inventory position and task completion information in the tractor market.
  • Drawing from over 1,700 dealers on a nightly basis, this data warehouse is the largest, most accurate source for dealership and market year-over-year trending information in the industry.

Source: Constellation Dealership Software

To view the full report, click here.

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