Equipment dealers can always benefit from increased visibility. An often overlooked strategy of writing a press release — both for local and industry media and to be placed on the dealer’s website — can become a helpful marketing tool regardless of the size of the business. Whether offering news about management updates, training programs or special events, equipment dealers who make a point of communicating with their communities, customers and industry peers can gain a competitive advantage.
As noted in a recent Marketing Minute article by Lessiter Media Brand Manager Joanne Volkert, press releases might seem old-school, but they remain a powerful marketing tool when used strategically. At Rural Lifestyle Dealer, as well as our other agriculture brands, we very often find that dealers rely solely on social media to share news, which can make it difficult for editorial teams as well as industry consultants to stay informed and work to share information that could be helpful to local and national media, their dealer peers and the community (of prospective customers) at large.
The article and infographic offers 7 reasons why they matter and how they can amplify your brand’s reach.
The myriad marketing benefits range from Search Engine Optimization (SEO) which helps boost the dealership’s presence on Google to supporting lead generation and trust among customers, among others. In today’s competitive environment, equipment dealers who go beyond social media posts to ensure their website and relevant news media are informed will appreciate the benefits of taking time to share news and engage audiences with quality information.
Having trouble figuring out what you’d write a press release about? Take a look at the infographic below for some ideas. Feel free to print out a copy and keep it handy for reference. For more tips, check out another Marketing Minute edition, Guidelines to Write an Effective Press Release.
Leveraging the power of press releases can help equipment dealers gain visibility and credibility, among other advantages.
