Items Tagged with 'Marketing Minute'

ARTICLES

Creating Customer Personas: The Key to Meaningful Marketing

By Olivia Cox posted on February 21, 2026 | Posted in Best Practices, Dealership Marketing

A deep focus on audience insight helps create content that builds trust, establishes authority, and forms lasting connections with customers.

5 Qualities of High-Performing Teams

By Michelle Drewek posted on November 8, 2025 | Posted in Best Practices

It’s imperative for us to slow down and ensure that HOW we are working is functioning optimally.

Writing an Effective Press Release

By Dallas Ziebell posted on September 23, 2025 | Posted in Best Practices

Press releases, when done right, can still offer a highly effective way to bring attention to your brand or product.

Marketing Minute

The ROI of Intentional Branding

By Michelle Drewek posted on September 5, 2025 | Posted in Best Practices

If branding can negatively slash a company’s market value by tens of millions of dollars within days, how effective can GOOD and TARGETED branding for your company be?

4 Reasons to Fire a Customer

By Joanne Volkert posted on August 2, 2025 | Posted in Best Practices

Believe it or not, the customer isn’t always right. It might seem counterintuitive… why would you fire a client who is contributing to your bottom line? I’ve detailed four valid reasons here.

Have You Asked Your Audience Lately?

By Olivia Cox posted on July 30, 2025 | Posted in Best Practices

Consumer Feedback offers a direct line to how people actually experience what you offer, whether it’s content, services, or interactions with your brand.

5 Tips to Assist Sales Nurture Leads

By Luke Weigel posted on June 16, 2025 | Posted in Best Practices

Converting a lead into a sale can oftentimes be a slow burn — and that's where we as marketers can help.

Unlock Productivity with One Simple Tool

By Michelle Drewek posted on May 22, 2025 | Posted in Best Practices

The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a productivity tool used to prioritize tasks by urgency and importance.

7 Ways Press Releases Can Support an Equipment Dealership

By Christine Book posted on April 16, 2025 | Posted in Best Practices, Dealership Marketing

Noted in a recent Marketing Minute article by Lessiter Media Brand Manager Joanne Volkert, press releases might seem old-school, but they remain a powerful marketing tool when used strategically.

Videos

Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

Top Directory Listings

PSA Laboratory Furniture

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Next Point Bearing

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Curtis Industries LLC

Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.