Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by TYM.

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TYM celebrates is 75th anniversary in 2026. We create tractors that bring together alluring form, advanced function and accessible value. Through our expertise in design, engineering and manufacturing, the company helps owners overcome every obstacle as they shape the world around them. TYM North America is headquartered in Georgia and we assemble our tractors in four facilities in GA, PA, TX and OR for our U.S. and Canadian dealers.

Why Selling More Alone Won’t Get You There

More is an easy goal to rally around. Volume feels like progress; it’s visible, measurable, and motivating. In a strong market, it can even hide a lot of inefficiency. But, selling more alone won’t necessarily mean you make more money. Read why in this blog from Zach Hetterick.

Zach Hetterick

Will A.I.-Generated Tractor Videos Doom Real (Human) Creators? It's Happening Now!

Artificial intelligence is showing up everywhere — and now it’s showing up in tractor videos. In this video, I’m talking openly about a growing issue that affects every real, human creator in the tractor and farming community: A.I.-produced tractor content that exists solely to generate views, subscribers, and ad revenue, often at the expense of accuracy, context, and creator rights.

Petition to Add Snow Blowing to Olympic Games

If snow blowing was added to the winter games for 2030, how would your customers — and the brands you sell — stack up?

Rural Lifestyle-themed Valentines

This lawn themed Valentine from Yanmar might be our favorite. How did you show the zero-turn enthusiast in your life some love this Valentine’s Day?

TYM Unveils Racing Partnership at National Farm Machinery Show

During the National Farm Machinery Show in Louisville last week, TYM and ThorSport Racing unveiled they were expanding their partnership in 2026, teaming up with Ben Rhodes in the world’s top-tier truck series, the NASCAR Craftsman Truck Series.

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More from this series

Best of the Web This Week is brought to you by TYM.

TYM celebrates is 75th anniversary in 2026. We create tractors that bring together alluring form, advanced function and accessible value. Through our expertise in design, engineering and manufacturing, the company helps owners overcome every obstacle as they shape the world around them. TYM North America is headquartered in Georgia and we assemble our tractors in four facilities in GA, PA, TX and OR for our U.S. and Canadian dealers.

TYM


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