Milwaukee, WI– June 9, 2026 – “Feels Like a Ferris” is the theme of Ferris’ recently launched national ad campaign targeting power equipment dealers, landscapers and consumers.
The campaign highlights the benefits of Ferris’ patented independent front and rear suspension to drive productivity, efficiency and operator comfort. The messaging is based on both internal and customer research conducted in 2025 which provided the insights to inform the creative strategy.
“Our research shows that both landscapers and homeowners are interested in comfort features and we’ve always known that Ferris’ continued leadership in suspension is a big differentiator when it comes to comfort,” said Carissa Gingras, VP of marketing, turf & consumer, Briggs & Stratton. “Users told us that mowing on a Ferris just feels better and this new campaign leans into that.”
Nearly two-thirds (57%) of landscapers in that 2025 study of 300 landscapers indicated that they are interested in comfort features like suspension. The same study revealed nearly three-quarters (73%) of homeowners are interested in comfort features like suspension.
In qualitative research with landscapers, one said, “Ferris makes long mowing days bearable; the comfort is unmatched.”
Ferris, which holds more than 20 active patents on its independent front and rear suspension, continues to innovate and demonstrate confidence in their technology. In late 2025 the brand announced a 10-year warranty on all suspension related parts and labor, adding peace of mind to the list of benefits of suspension.
The campaign features streaming video and a series of highly visual full page print ads in green industry trade media outlets. “Always-on” and highly targeted digital and social efforts will reinforce the message that no other mower feels like a Ferris. The campaign marks a significant investment in supporting the Ferris brand.
In addition to the video, print and digital campaign, dealers, landscapers and consumers will see “Feels Like a Ferris” branding at dealers, on the Ferris website, the company’s social media channels, collateral materials and trade show displays throughout the year. “Feels like a Ferris” will feel like it’s everywhere.
