Boone, Iowa — Can-Am, iconic brand of BRP Inc., and Farm Rescue are proud to announce a new three-year partnership that will provide financial support, equipment and resources for fundraising efforts to help farm and ranch families continue operating during times of adversity. Together, Farm Rescue and Can-Am are helping protect a way of life, strengthening communities and preserving agricultural traditions for future generations.
“Both organizations serve people who embody resilience, determination and a commitment to helping others,” said Jérémi Doyon-Roch, Global Marketing Director, Can-Am Off-Road, at BRP. “Can-Am is proud to partner with Farm Rescue because we share a belief that strong communities are built when people show up for one another. Unstoppable isn’t for everyone. It’s for those -- like Farm Rescue volunteers -- who can’t afford to stop when a family’s legacy is on the line. Together, we’re investing in the families, values and communities that keep agriculture moving forward.”
During an event held at the Farm Progress Show in Iowa, United States, Can-Am announced its commitment to Farm Rescue, which includes:
- $50,000 per year in direct monetary support for three years
- Two Can-Am Defender fleet vehicles for regular use in Farm Rescue field operations
- A custom Farm Rescue wrapped top-of-the-line utility workhorse 2026 Can-Am Defender MAX Lone Star Cab HD11 that will be auctioned to leverage additional funds for Farm Rescue’s mission
As part of the partnership, Can-Am also becomes “the official utility vehicle of Farm Rescue.”
“We are so happy to have Can-Am as a partner supporting our mission in this way, spreading the word about our work and raising the critical funding we need to help more farm families,” said Shari Rogge-Fidler, Executive Director of Farm Rescue. “Thank you to all at Can-Am who are bringing this partnership to life over the next few years together – it’s an important investment in the future of rural communities and farm families.”
Farm Rescue is a nonprofit organization that provides planting, harvesting, livestock feeding and other critical agricultural assistance to farm and ranch families experiencing major illness, injury, natural disaster or other unexpected hardships. Through an 11-state service network of volunteers, equipment and donated resources, the organization helps families continue operating during difficult times.
The custom Defender will be auctioned at the National Farm Machinery Show in Louisville, KY Thursday, February 11, 2027, at 1:00 PM CT, with all proceeds to benefit Farm Rescue. The Defender will be on display in Can-Am’s exhibit through the remainder of the Farm Progress Show, as well as the Farm Science Review and Sunbelt Ag Expo. The Defender auction will be conducted by Big Iron.
