2012 Dealership of the Year

Mid-State Equipment:
Designing the Rural Lifestyle Store

In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the overall design of their stores. The most important thing for Frodel and Hanson with designing their current location was having a showroom floor with a welcoming feel. They are looking at the potential of expanding the space after being in the building for 12 years to accommodate for a larger service department.

 


Click on the links below to watch the other parts of the 2012 Dealership of the Year video series.

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The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations.

It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.

For more information about Sheyenne Tooling & Mfg., click the logo above.

VIDEOS:

Metrics to Watch

 

Defining a Company Culture

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Focusing Exclusively

Focusing Exclusively on the Rural Lifestyle Customer

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Marketing & Merchandising Best Practices

Marketing & Merchandising
Best Practices

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Marketing Online

Marketing Online

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Marketing Planning

Marketing Planning

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Monthly Management Review

Monthly Management Review

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Offering the Best Product, Regardless of Brand

Offering the Best Product, Regardless of Brand

Watch Video >>

Setting Up a Rental Division

Setting Up a Rental Division

Watch Video >>

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