ARI Network Services (OTCBB: ARIS), a leading provider of website, software and data solutions that help dealers, distributors, and manufacturers Sell More Stuff!, announced today that it acquired Duo Web Solutions, the leading provider of social media and online marketing services for the powersports industry. Terms of the transaction were not disclosed.
“This acquisition is in direct alignment with our strategy to grow the digital marketing services side of the business. Duo Web Solutions’ proven social media services, including reputation management and SEM services will now be available to dealers, distributors and manufacturers in all the verticals we serve,” said Roy W. Olivier, President and CEO of ARI. “Together, we can deliver integrated digital marketing services designed to drive traffic online and in-store to grow our customers’ businesses.”
Heather Blessington, CEO of Duo Web Solutions, will join the ARI management team as Chief Marketing Officer (CMO). In her role as CMO, Blessington will be responsible for corporate brand strategy, marketing communications, and facilitating revenue growth through sales and marketing initiatives. “We are very pleased to have Heather join ARI’s executive team. She brings over 20 years of digital marketing experience with a track record of success delivering online marketing strategies to leading dealers, distributors and manufacturers,” added Olivier. “Her passion and dedication to helping dealers grow their businesses is well established and we’re confident she will have a significant impact on ARI’s continued success.”
“I am very proud to join the ARI team and to be a part of a rapidly growing, innovative company that recognizes the power of digital and social media marketing,” said Blessington. “My goal is to continually work with ARI’s team to enhance our value proposition for all customers. I look forward to launching ARI’s expanded services in the digital marketing space.”
About ARI ARI Network Services, Inc. (“ARI” or the “Company”) is a leader in creating, marketing, and supporting software, software as a service (“SaaS”) and data as a service (“DaaS”) solutions that enhance revenue and reduce costs for our customers. Our innovative, technology-enabled solutions connect the community of consumers, dealers, distributors, and manufacturers to help our customers efficiently service and sell more whole goods, parts, garments, and accessories (“PG&A”) worldwide in selected vertical markets that include power sports, outdoor power equipment, marine, and white goods. We estimate that approximately 22,000 equipment dealers, 140 manufacturers, and 195 distributors worldwide leverage our technology to drive revenue, gain efficiencies and increase customer satisfaction. For more information on ARI, visit http://www.investor.arinet.com.
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