Offer good through May 31 for non-commercial purchases of select Exmark zero-turn riding mowers.

BEATRICE, Neb., April 24, 2014 — Exmark has introduced a new incentive for new non-commercial customers. The company will give a $200 Carhartt gift card to those purchasing 2014 Lazer Z, Navigator or Pioneer zero-turn rider models for non-commercial use through May 31, 2014.

Exmark Director of Marketing, Daryn Walters, said Carhartt is a brand that Exmark customers also relate strongly to.

“Our customers expect a lot out of their equipment, and they don’t settle for second best. That’s why you’ll often find them wearing Carhartt work clothes when maintaining their property.

“Carhartt and Exmark share a similar commitment to quality, durability and value, and we know our customers appreciate these values as well.”

Purchasers of eligible Exmark machines between March 1 and May 31, 2014 can redeem the Carhartt gift card offer by registering at

Once the application process is complete, a redemption code is emailed to the applicant. After the eligible mower has been purchased, the owner completes the process by entering the redemption code and registering the machine at