— Lisa Bocklage, Rural Lifestyle Dealer's marketing columnist

"Social media is a platform of engagement. Based on a recent study by Social Habit, 42% of consumers who complain in social media expect a response in 60 minutes. Does this mean you need to stay alert 24/7 to respond to a 2 a.m. comment? Not exactly. What it does mean is you should make Facebook monitoring and management a priority in your dealership."

Read more: "Marketing Matters: Hello...Is Anybody Home?" (From the Spring 2014 issue of Rural Lifestyle Dealer)