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5 Small Business Trends to Leverage in 2020

January 7, 2020 | Posted in Best Practices, Dealership Marketing

Source: Inc.com

Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it's good to be up to date.

AEM Teams Up with National Agri-Marketing Assn. to Help Small Companies

January 2, 2020 | Posted in Manufacturer News, Best Practices

The two organizations are coming together during NAMA’s 2020 Agri-Marketing Conference with a pre-conference workshop targeted at multi-location dealers and retailers as well as small to medium-sized manufacturers.

Notable and Quotable: Customers Expect a Quick Response

June 30, 2014 | Posted in Best Practices

"Social media is a platform of engagement. Based on a recent study by Social Habit, 42% of consumers who complain in social media expect a response in 60 minutes. Does this mean you need to stay alert 24/7 to respond to a 2 a.m. comment? Not exactly. What it does mean is you should make Facebook monitoring and management a priority in your dealership.

Marketing Matters: How to Choose the Most Effective Spring Ad Mix

By Todd Foltz posted on May 19, 2014 | Posted in Best Practices

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

Briggs & Stratton 'Mower Mouth' Social Media Contest Wins Award

April 9, 2014 | Posted in Manufacturer News

Source: Milwaukee Business Journal

If you've been following social media at all, you may have caught on to the Briggs & Stratton Corp. Mower Mouth social media contest, which likely had you spitting out your mid-morning coffee onto your work computer.

From the Desk of Lynn Woolf

How to Have More Influence Early in the Sales Cycle

By Lynn Marcinkowski Woolf posted on April 4, 2014 | Posted in Dealer News

Farmers and ranchers were recently asked to rank how 15 different kinds of ag marketing influences their purchase decisions. Guess what ranked #1 in terms of helping them make the final decision to purchase? Dealers.

Lessiter Publications Expands Rural Lifestyle Dealer Media Sales Team

June 6, 2013 | Posted in Manufacturer News

Lessiter Publications is pleased to announce the addition of Jamie Lara to its Ag Division as a Media Sales Representative.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.