Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it's good to be up to date.

The two organizations are coming together during NAMA’s 2020 Agri-Marketing Conference with a pre-conference workshop targeted at multi-location dealers and retailers as well as small to medium-sized manufacturers.

"Social media is a platform of engagement. Based on a recent study by Social Habit, 42% of consumers who complain in social media expect a response in 60 minutes. Does this mean you need to stay alert 24/7 to respond to a 2 a.m. comment? Not exactly. What it does mean is you should make Facebook monitoring and management a priority in your dealership.

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

If you've been following social media at all, you may have caught on to the Briggs & Stratton Corp. Mower Mouth social media contest, which likely had you spitting out your mid-morning coffee onto your work computer.

Lessiter Publications is pleased to announce the addition of Jamie Lara to its Ag Division as a Media Sales Representative.