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Mike Hedge
President/CEO Birkey's Farm Stores

Hedge is charged with creating the vision for how the firm finances the operation and prepares for the future. “But,” he says, “also making sure that we’ve got everything in place so accounting doesn’t hinder what we’re trying to do in serving the customer,” he says. Beyond just laying down numbers and creating financial statements, Hedge communicates how to interpret the numbers and teach them to others for good decision making. Hedge manages a 15-person department (which includes marketing and HR in addition to traditional accounting responsibilities).

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"Drivers of the Business:
Financial Metrics for the Non-CPA"

Wednesday, Jan. 14
11:15 a.m.-12:00 p.m.
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Mike Hedge, President/CEO of Birkey's Farm Stores, Champaign, Ill. (2007 Dealership of the Year), has often been referred to by his now-retired predecessor (Ron Birkey) as the "best financial mind in the farm equipment dealer industry." After prior experience in public accounting at a large multinational hotel chain, Hedge (a CPA) joined the dealer group as Chief Financial Officer and Treasurer in 1992. In January 2013, he was named president/CEO following a planned succession process.

Today, the group operates 14 stores and generates $396 million in revenue annually.

Limited seating available — register here.

Birkey's grew 600% within a 12-year period without any infusion of outside capital thanks to the commitment of the ownership group to diligently manage the balance sheet and the activities that drive cash flow and asset turns. This disciplined approach provided the funds for the group to move forward on growth opportunities — on its own.

His session focuses on key ratios and financial/capital principles that he employs in his own teaching and development of the Birkey's Farm Stores' Leadership Group. An excellent presenter, Hedge is known for an ability to relate to dealer personnel from non-financial backgrounds and teach the key metrics in a successful farm equipment dealership — and how to impact them for profitability.

Hurry and register before seats sell out!

This one-of-a-kind 2-day conference and networking event — FOR FARM EQUIPMENT DEALERS ONLY — provides you with true dealer-to-dealer learning opportunities for successful transitions you won't find anywhere else.

Register for the Dealership Minds Summit here or call 866-839-8455 to register by phone.