SAVANNAH, Ga. — JCB recently hosted the most agricultural dealer sales personnel ever from the United States and Canada for its “Power Up” training event. The event provided an opportunity for dealer sales personnel to spend time in the field with JCB’s product experts learning about new products available for 2015.
The program began with a global overview of JCB including a special presentation focused on the North American agricultural equipment market and JCB’s growth plans in that segment. Following the presentations, attendees took a tour of JCB’s Savannah-based North American headquarters and manufacturing facility, featuring the JCB skid steer loader, the only skid steer loader in the industry with side-door entry. Guests then spent the balance of their time in the field hands-on with equipment.
“This event is a great opportunity to share the progress JCB has made in the Agricultural sector, announce JCB’s future goals and emphasize how vital our dealer network and sales personnel are to helping us achieve those goals,” said Dan Schmidt, JCB’s Vice President of Agriculture. “Additionally, sales personnel receive hands-on time with our product experts in the field and training on our newest products, providing them with the knowledge necessary to help customers select the best machines for their business and applications.”
On the training site were examples of the full line-up of the agricultural equipment JCB manufactures along with some of the newest products in the JCB range of equipment. Featured equipment included the 4000 Series Fastrac tractor; JCB’s newest addition to the articulated telescopic TM range, the TM220; and the eagerly anticipated 525-60 compact telehandler.
Randy Davis, JCB Sales Manager at Roeder Brothers JCB said, “The “Power Up” training was one of the best training events to date. Receiving so much hands-on time with the newest JCB products like the unique 4000 series Fastrac gives our Roeder Brothers JCB team the edge we need to continue to provide exceptional equipment solutions to our customers in Eastern Iowa.”